Serious Marketing Guide

With marketing changing its dynamics from time to time, the significance attached to it has increased.

As the world economy grew and technology like internet exploded to phenomenal levels, the word marketing was redefined. Marketing is no more just paying field visits or convincing the client about the product. Even telemarketing is now considered obsolete since phone users desist from taking such calls. The new tool in marketing is internet. It is said that the reach of internet marketing is high considering the penetration of computers and internet in the developed countries. Internet marketing in Pittsburgh is no less compared to any other mature economy. The average rate of the e-transaction, including e-commerce, is equivalent to the national average. The internet has spawned a plethora of firms that specialize in internet marketing. Just like advertising firms, now internet marketing is the buzzword. There are hundreds of internet marketing firms in Pittsburgh. Not only have they been successful in their operations and in achieving objectives, they have received multiple awards for excellent performance. These internet marketing firms have grown into full-fledged firms with specialization in various aspects of marketing. They also offer thousands of jobs in the Pittsburgh area, especially the locals. The internet marketing firms specialize in many sectors. Initially, they hold meetings with the clients to decide whether the product should target individual mail users or general internet surfers. Companies generally prefer to advertise or market products on popular internet sites, search engines and portals. Marketing a product by mailing each person is not favored since such mails go down the filter as spam. Then the entire exercise will be lost. The end objective will not be achieved. Internet marketing firms in Pittsburgh are known to reach the target audience since all of them are professionally managed. A majority of these firms are either launched by or maintained by professionals with prior experience in firms practicing traditional advertising and marketing. It is easy to trace internet marketing firms in Pittsburgh.

All of them are registered on the internet. They have their separate portals and websites detailing the services offered by them. The services can be checked out by visiting their respective websites. The internet marketing firms are also listed in the local yellow pages and telephone directories. Usually, products from the fast moving consumer goods category, computer and peripherals, local services like flower delivery, banking information, credit information, subscription to various newspapers and publications, access to internet sites and public events are marketed online.

Internet marketing is not just for the gurus out there! The big players and advertisers, the web has grown in to a lot of smaller businesses “SME small to medium enterprises”, that can now afford the technology to design/develop Websites, host and sell products online within the e-commerce business arena. Internet marketing for the smaller business online can be a costly state of affairs! We all know the areas: PPC Pay Per Click, Adwords, search engine submission, SEO Search Engine Optimisation etc, can be a very dark jungle of pitfalls or should I say money loss $$$$. There are some very simple techniques that a lot of Internet marketing companies would rather keep secret and make you pay for through expensive consultancy services, I do know the struggle some of the smaller online business owners have with Internet Marketing.

A lot is made of PPC Pay Per Click, it really is a solution for short-term campaigns, or a new product or promotion you instantly want your prospects to see, Google Adwords and Yahoo’s Overture can be costly! There are ways to get a natural search listing through organic SEO Search Engine Optimisation.

I would like you to go through the check list below and answer some honest questions about your website, the following steps are all organic SEO techniques. Search Engine Visibility Check List 1.Are you creating web pages with content your target audience is genuinely interested in reading? 2.Does your content contain highly focused keyword phrases? 3.Are you optimising your web pages for at least three to five keywords at a time? 4.Does each optimised page contain a unique title? 5.Are you using keywords in your title tags? 6.Are your most important keywords above the fold (the top of your web page) and throughout each optimised page? 7.Are you using keywords within hypertext links? 8.Does each optimised page contain a unique meta tag description? 9.Does each optimised page contain a unique meta tag keyword list? 10.Do your graphic images contain descriptive keywords within the alt text? 11.Does your website have a sitemap to assist visitor navigation? 12.Do you have a secondary XML sitemap designed for search engines (see XML sitemap generator http://www.seo4internet.com/seotools.htm) 13.Are your optimised pages placed within the root directory of your website? 14.Do you have a dedicated reciprocal link page set-up? I cant stress enough about a well managed reciprocal link program, back links connecting to your website are key to your websites Internet exposure.

15.If you are an e-commerce retailer are you using “Froogle”, the Google free UK price comparison service, with searches by keyword, which can then be broken down by category and ordered by price? 16.Does your domain name contain keywords? (Domain highlighting) For any future domains you may purchase make sure the URL has the relevant keyword/keywords in relation to what your business is about! My name is Michael Glyn Davison I have over 10yrs background experience within the fields of Internet Business Development and SEO based marketing solutions. Visit my website for further information and advice onInternet Marketing and Search Engine Optimisation

Quick Turn Marketing International, Ltd. Many clients come to me with problems… The most common problem I hear from people is they arent making the kind of money they want to make with their Internet business. They dont know what the problem is and they want me to help. Ill tell you what the problem is. Most of these people are what I like to call “opportunity seekers.” These are people that have too many sites and dont spend any time focusing on ONE business.

They may have 20 or 30 websites, with each site only breaking even or making a few hundred dollars every month. Most opportunity seekers are not making the money they want or achieving their financial goals. Why? They are making a common mistake. They have too many sites, too many interests. This prevents them from focusing their efforts and creating the six figure income they dream of. Focus Is The Key To Long-Term Success If you want to succeed on the Internet, you are much better-off staying focused. That means starting off with one site or idea and perfecting it before moving on to the next Internet adventure. Far too many people have a “get rich quick” mind-set. In fact, Id say almost all opportunity seekers have this mind-set. They jump from one program to another hoping one of them will lead to success. Opportunity seekers are always the first to jump on the next “big” moneymaking bandwagon. It may be one thing one month, another the next month. They may try to concentrate on affiliate marketing then switch dramatically to e-book marketing the next. Whatever seems to be working for others they jump into with wild abandon, without considering their true talents, abilities and interests. These people are looking for some easy way to make money. They think they can make money with Google AdSense or just a web page, or even with a multilevel marketing program. This is NOT how an entrepreneur thinks! However, this is exactly how an opportunist thinks. They always are looking for shortcuts, and then wonder why it isnt working. It isnt working because you have no focus. You must have focus. You must think like an entrepreneur. Focus is one of the most vital aspects of your success. My advice to these newbies is shut down 29 of your sites and focus on one site, the one that best represents your interests.

Optimize it. Work on refining it. Refine your sales process and your back end on this single site and make it successful BEFORE you move on to the next site. Yes, I have many sites. But I am Dan Lok. Youre not there yet. Perfect your one site. THEN you can think about moving on to other moneymaking ventures. Horizontal Vs. Vertical Business Many people have what I call a horizontal business. A horizontal business has many sites in many different niches, like hobby niches. People who own horizontal businesses have 20 or more separate business ventures. I recommend having a vertical business instead. A vertical business is a business that has depth and focus. Having a vertical business means if you have a product in a particular niche, like stock trading, focus on selling products related to that and that only. Put all your eggs in one basket and create a funnel effect. This way youll have one group of customers and you can become a big fish in a small pond. Youll have all your eggs in one place yes… but youll become an expert egg layer and watch all your eggs hatch with great success. Make sense? What is the problem with a horizontal business? You arent specialized.

Its almost impossible to make a six-figure income with this kind of business because you dont spend enough time on any ONE business.

When you have a vertical business, you have fine-tuned your business so well competitors have a hard time keeping up with you. People cant compete. You also build a strong client base with satisfied customers. Think Like An Entrepreneur So, the biggest problem people have is they are opportunity seekers. The key is thinking like a true Internet entrepreneur. Dont jump on the trend bandwagon. Dont ask what the shortcuts are. An entrepreneur has a long-term vision. You have to have a one-year, five year and ten year vision. Find out what you want your business to look like in the long-term. Ask yourself, “What do I want to accomplish ultimately?” Then decide whether your activities fit with your goals. Stop jumping from one program to another. Focus on one program, one site, and one great idea. This is what you have to do if you want to make six figures. It has nothing to do with your knowledge, skill set experience etc. It has to do more with your focus. Sit down. Think about it. Stop jumping from one program to another and stop getting sucked into false moneymaking schemes. Find out what your goals are, what you want to accomplish. This is a far superior approach. Yes, it takes a lot of energy. But its worth it. In the long-term its much less tiring than diversifying your business.

Once you are an expert in your industry or niche, THEN you can think about diversifying your business.