Serious Marketing Guide

Anwar Ahmed Ally Downloadables (in the context of this article) are ebooks and software/scripts that can be easily downloaded onto a user’s computer at the click of a mouse. This article will explain how anyone, with a simple web site, can profit from these highly sought after products. Information is a commodity that is constantly in great demand – it seems humans can’t get enough of it. The fact that you are reading this article means that you require some sort of information. Ebooks that are in demand tell a reader how to do something, software/scripts enable a user to accomplish a task on a computer or on the internet. Now, take advantage of this fact and operate a small web site business satisfying these demands. Why downloadables? Downloadables have some great advantages over other product lines. Firstly, a customer can order and get his product immediately after payment – this is great as most people are impulsive buyers and buy on the spot. Secondly, downloadables do not require any shipping and hence no shipping costs and all the hard work that goes with that. Thirdly, there is no need to store products – only one copy of a downloadable needs to be on your web server. Confirm your downloadables Your downloadables are your products that you will market via your web site. These can either be ebooks or software/scripts or a combination of both. Sourcing of ebooks If you have a flair for writing, are knowledgeable on a certain topic, then you can write your own ebook.

Write using a word processor and then covert into pdf format or self-executing format, the latter made possible by the great many, often free, ebook publishing software available on the web – source them by searching on the search engines. It seems that «How to» ebooks are the most popular and the desirable length is around sixty to a hundred pages. If you prefer not writing your own ebooks, then you may purchase reprint rights to ebooks that are written by someone else. Essentially this means that the copyright belongs to the original author but he/she grants you the rights to sell the ebooks. Some authors charge a once-off fee while others charge a royalty commission on every copy of ebook you sell. You can find these by searching on the web. Sourcing of software/scripts For these, you will follow the very same procedure as above. For the sake of clarity, I should explain a slight distinction between software and scripts. The term software is used to describe whole programs that run on your computer like a spreadsheet program while scripts are little programs that, being more internet based, are usually add-ons. An example is a script that adds a forum to your web site. Establish a web site If you don’t have one already, your next step would be to establish a web site. This has become a relatively easy, cheap and painless exercise. Think of a domain name, register it and get hosting. There are a number of hosting options available and your choice will usually depend on your needs. If you are uncertain on what you will need, speak to a reliable webmaster who has been in the industry for some time. Secure payment processing You will now need to establish secure credit card processing. This will allow your customers to pay with their credit cards and receive their product as a download immediately thereafter.

The easiest way is to make use of the services of a third party processor who would also be willing to assist you with the setup and integration. The third party processor will debit your customers’ credit cards and remit the money to you after deducting their commission. Setup and design your web site You now need to design your web site taking into account your products and the technology your third party processor is using. It is advisable to make use of a developer/designer who is able to integrate third party processing. Market your site Now market your web site either by way of text ads, banners, link exchanges and other traffic generation methods. You may also want to use good Seo (search engine optimization) methods to get your site ranked high enough in the search engines. How it comes together A visitor browsing your site takes a keen interest in one or more of your ebooks/software/scripts. He decides to buy and is taken to the order page of your third party processor (by way of an order link on your site). He enters his credit card details and other information and confirms his order. After his order is processed successfully, he is either taken to a secure members-only page on your web site where he is shown the download link or your payment processor emails him a download link.

Either way, by clicking on the link, he is able to download his ebook/software/script immediately.

The key to making multiple streams of passive income online is to diversify your services or products a person should not have only one source of passive income online but multiply sources. E-books, affiliate marketing, audioproducts and advertising are ways to create a passive income from the Internet. A lot of people focuses on only one of these products, and by doing so, make a healthy stream of passive income, never thinking that anything could go wrong. But what if something does? Your online business could hit some hard times close down, or your customers can decide to take go elsewhere.

Creating a multiple stream of passive income insures one’s security.

Diversify How does one go about creating multiple streams of passive income? How about taking a product you have already produced and diversifying it.

If you already have already written an e-book think about making an audioproduct from it. If your e-book is a “How to book” that could quality you as an expert. As such, offer your services to other business that is in need of a consultant. Offer to advertise for them on your website. Expert Site An expert site is just another term for a membership site. If you are an expert in your field, set up a website that caters to novices who are willing to pay a fee for your expertise. However, one can’t just call him or herself an expert and have people willing to pay them for their services. Although, there are probably some instances of that happening, but to create multiple streams of passive income one must have a product or business they have already established. The experience one has gotten from running an online business or selling a product will establish them as an expert. Advertising Advertising is good way to create multiple streams of income. A person can advertise google adwords on their website. They can also set up a website specifically geared to advertising for other companies. Reseller What is a reseller? A reseller, resells other people’s services and by doing so earn themselves an ongoing residual income. For example, a person sells their services as a Webmaster, your job would be to repackage their services and sell them to other businesses.

Therefore, when they get work you get paid. Online Auction Business One way to generate additional passive income is to start an online auction business. There is also an option of starting your own eBay online. The difference between establishing another eBay online and your own individualize online auction business is that you can cater to specific items. For example, if you know about antique clocks then that could be your online auction business focus. Or maybe you know a lot about antique cookware or works of art. It all depends on where your interest lay. Time When creating multiple streams of income it is important that a person does not spreading themselves too thin. Staying focus is the key, which is why it is so important to have at least one or two products, which you are diversified. It also makes it easier because one already has a product and does not have to take the time to find one. Passion Don’t diversify just to diversify, have some interest in what you doing. If you don’t any interest in what you are doing a person can easily get bored, which can cause them to make mistakes, which can cost them money. Passion in anything is rare but without it one can get lazy and static. Conclusion There are many benefits to creating multiple streams of income like more money, security, if a problem happens with one line of income you have several to fall back on. If you already have a stream of passive stream income from the internet coming in that is good, but take the time to see if you can generate that into multiple streams, which will be even better.

Patrick Tremblay Building Customers’ Trust The Internet attracts some people who are dishonest and prey upon gullible people to make quick money for themselves. For that reason your web site must put your visitor instantaneously at ease and convey honesty and integrity about it. First of all, provide contact information visitors will easily become frustrated if they have a question to resolve but can’t contact you. At minimum, place an email address or contact form on your web site. For those people who prefer to talk to a real person rather than use electronic communication so provide a telephone number and even a real address. Answering a few customer questions may be enough to win his or her trust before purchasing from your site. Creating an About Us page is where you introduce yourself and your company. It is always helpful to include a photo of yourself. The more you can establish a personal bond with your prospective buyer, the greater your chances of success.

Make sure to add Testimonials. They are a fantastic way to showcase your product, establish credibility, and improve sales. Some customers may feel like it is free advertising on your site by adding their testimonial and will give it is freely. Others you may have to provide an extra incentive by giving away a copy of your product in return for a testimonial. Make sure the testimonial is confirmable ask them to include their contact information such as an email address or web site address. You may even ask for a small photo to go along with what they Being courteous goes a long way. Often customers can’t express exactly what they want because they don’t have your expertise. Try to spell out what your product or service will do for them to make their life easier. And that they will be satisfied. If you put their fears to rest you will have a happy customer. One of the ways you can put their fears to rest is to use secure transactions – someone sending you his or her credit card number or other personal information should be able to do so through a secure link from his or her browser to your server. Accepting refunds will almost always mean repeat customer. When you deal with them promptly and professionally, no matter how the customer acts towards you during the process, the customer will feel like he or she is important. A customer’s biggest fear is that he/she may not receive what he wants or may not be able to return it.