Serious Marketing Guide

Ah, keyword research: the foundation of every successful website out there. Wow, that’s a strong statement, isn’t it? Well, it’s true. For those of you who put little to no thought into, OR who don’t understand the high significance of keywords, the keyword research you do before getting one single web page up will have a tremendous impact on how well you market to your target audience. No pressure. So, why is this keyword research so darned important, you ask? Let’s say you and I are standing behind a curtain. You are probably the most revered speaker in your area of expertise. I pull back the curtain and motion for you to go up to the podium and speak in front of an audience of about 200. No problem. You pull some notes out of your pocket, confidently place your hands on the mic and speak ever so compellingly for about 35 minutes. After you are finished, the crowd claps nicely…almost out of obligation. You don’t understand. It was actually one of your best presentations yet! You were compelling, but not too sales-y.

You presented the problems, outlined the solutions available, and then unveiled your perfect product to fit the bill. So, what happened? This audience wasn’t waiting for you…they were actually waiting on someone else who was going to talk about a totally different subject. They don’t even know what you were talking about. So…..this wasn’t YOUR audience. This was not your target market. You had everything prepared…you had everything all perfectly laid out to be a “slippery slope” that led right to the obvious solution…your product. But….you were talking to the wrong people. How does this relate to keyword research? The visitors you get to your site are a direct relation to what keywords your site is known for. If you are telling the search engines that your site is known for “niche widget solution” or using other keywords such as your name, the name of your business…..that’s not the stuff your market is out looking for. The keyword research you need to do is to determine what phrases people are searching for that have the problem for your solution. They are searching for “perfect posture” or “correct golf swing” not “Xtreme Putter.” They don’t even know your Xtreme Putter even exists! And, unless you do effective keyword research, they never will. So, how do you do the right kind of keyword research? Put yourself in their shoes. If you were someone out there with the problem your product solves, what would you be searching for? “How to train my dog” “Popular 30 something hangouts in L.A.” “Seattle modern art” “Ping golf clubs” These are the things prospective buyers are searching for….

you just need to have the right keywords as bait to catch them before they go surfing by. So, take a little time, spend a day being a customer searching for a solution. You’d be surprised at how easy it is to dokeyword researchwhen you come at it from this angle. And you’ll be much more effective this way as well!

Affiliated.net is the first to provide video technology in the affiliate marketing arena. The Network will distribute targeted sponsored presentation video advertisements across the pages of thousands of its publishers websites based on a wide range of targeting methods. Affiliated’s publishers have raved that click-through rates are many times higher than traditional media. «Affiliated.

net has broken new ground again and we are benefiting! It’s great to see video enter the affiliate marketing industry in a way that publishers can take advantage of it so effectively,» says Brian Harris, an Affiliate within the www.affiliated.net network. The 1st video affiliate network, www.affiliated.net, is now finishing up its BETA launch of video advertisements, releasing a powerhouse of effective video advertisements for publishers and advertisers to run – free of charge in most cases. “Each week, we are signing on new advertiser partners at a fast rate, many advertisers know the power of video. The response rates of video are breaking records in every industry, merchants just don’t know where to start and how to create effective online videos that promote their product and/or service, not to mention having the reach to deliver these advertisements in a way that is cost effective.» says Joel Skretvedt, President of www.affiliated.net. Affiliated.net is the first network to bring this type of video content to the market for publishers free of charge. The rapid growth of video on the internet has opened so many doors, not to mention the increase of customer loyalty, time on site and conversion rates.

Affiliated.

net has tapped into the exponential growth of video advertising and has taken many affiliate marketers by storm, offering this and other services not found in many networks. «We look forward to a strong 2007 as we create, develop, enhance and optimize video technology for the thousands of sites and networks online.» says Chris Kautz of the www.affiliated.net. Some of the videos incorporate a live salesperson while others are transparent video animations that layover the site in incremental (already blank) space and are very unobtrusive. It seems to be working very well; their approach to online video is different in the sense that instead of focusing on the solution for “video adsense” they are focusing more on targeted, relative video advertisements for Advertisers that generate response through non-embedded video technology. In their BETA testing, both publishers and advertisers confirmed response and conversion rates much higher than any traditional or embedded media, as high as 8x higher. Affiliated.net is to release the full version of its video warehouse in mid to late July 2007. About Affiliated.net: Affiliated.net has taken the next leap in Affiliate Marketing and produced the highest responding vehical on the internet today – Video! We have opened the world of online video advertising to Affiliate Publishers Advertisers with the launch of the first Web 2.

0 Affiliate Network. To learn more about Affiliated.net visit www.affiliated.net.

THE CONTENT – There are many types of «Adsense Ready Websites» out there and it may seem hard to figure out which ones are worth it and which ones are not. With prices ranging from $9 for 100 sites upwards of hundreds even thousands of dollars just for one. You might think to yourself, «wow what a good deal I’ll buy the 100 sites for $9″. Not really the wisest choice… As the old saying goes, «You get what you pay for».

Those packs are usually comprised of the same exact content sold to every customer.

(Static Content – never changing) Resulting in search engines to completely blow off your website instantly. There are already thousands of the exact same websites you are trying to submit. To avoid this situation you need to find a website that automatically updates their articles (Dynamic Content – constantly changing by itself) and the even better even rarer no duplicate content sites. THE LOOKS – Some «Adsense Ready Websites» are very dry with plain text and no images in hopes of better ranking but this will actually hurt rankings a bit. There is no chance to name your image one of your target keywords. Some make the sites look ok and few make them look really good. However, pre-made designs tend to be duplicated a lot. While humans notice this, the search engines do not. All search engines see is the image name and the alt tag. So if two sites have the exact same look but different content the search engines see two completely different websites. THE CONTROL – Surprisingly the majority of «Adsense Ready Websites» make it difficult to insert your affiliate codes and make changes to the site if you aren’t proficient with HTML. Some may offer software that will change the websites code on your PC so you can upload it to your server. There are a few that all you need to do is enter your domain name and the website is automatically created and hosted.

The better of them also provide a web accessible control panel to manage aspects of your website in real time. UNREALISTIC EXPECTATIONS – Although some are better than others you can get results with what you are given. While some make it less work and less time there is no magic bullet. Do not purchase an «Adsense Ready Website» and just expect the money to start rolling in. (Unless you get a good expired domain). For starters Google places new websites in their sandbox for a good 3 months. (Can be avoided completely by getting a good expired domain) No matter how great the website is it ALWAYS takes a bit of marketing elbow grease to get them moving along to big profits.

Are you searching for a way to make money from home? Well, if you are at all computer-literate, you should consider an internet-based business.

One of the big advantages of making money with an internet business is that the startup costs required are very small.

And it is also something you can start in your spare time, in the evenings or on weekends, while still keeping your day job.

Some of the internet-based businesses you can start may not be as involved as you think. For example: 1) Sell things on Ebay. A lot of people get started selling things on Ebay that they have around the house and are trying to get rid of. Only after they see how easy this is, they start looking for other things to sell. Soon, they are buying things cheaply and selling them for a profit on Ebay. 2) Create a website and tell about your hobby or interest. How can this make you money? The answer is advertising. Google will pay you money through their Adsense program for running their ads on your website. Every time someone clicks on one of the ads, you make money. And starting a website is easier than ever today, because you can use free blogging software and start blogging with little technical knowledge. 3) Get into affiliate marketing. You point people to the website of a company who is selling a product. Through their affiliate program, the company will pay you a portion of the profits for every product that is sold because of you linking to their website. These are just a few of the ideas you can use to make money from home on the internet. Just start out with one of these ideas in your spare time, and see where it takes you. Of course, every business takes work and dedication, even an internet business.

But the rewards can be tremendous, especially when you look back and see how you have been transformed from a total newbie to an accomplished internet marketer.