Serious Marketing Guide

Many people avoid resell rights products simply because they believe that they cannot compete with other resellers who are selling the same product, or they feel the market for that product may be flooded due to the fact that there are a great number of other resellers. However, if you really think about it, most people purchase resell rights, and have no intention of reselling the product – they simply wanted the product. Others purchase resell rights to sell the product, but honestly don’t know how, or don’t use very effective marketing techniques.

In fact, 90% of the people who hold the same resell rights that you hold are doing it wrong. You must also consider the market. While it is harder to sell Internet Marketing related products, selling non-Internet Marketing products is easier than you think. The reason it is harder to sell Internet Marketing products is because most of the other resellers will in fact be Internet Marketers who do know what they are doing. First, you must increase your marketing efforts. By doing more, you will put yourself well ahead of the 10% that are actually marketing the product correctly. Find new markets for the product and new ways to reach them. Consider holding teleseminars or joint venturing with other marketers who have large subscriber lists. Next, make your package more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the offer. Use other products as bonuses, as long as you have the right to give those products away. Beef up your package, and you will pull ahead of the competition quickly. Also, change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique. The possibility’s are endless and there is a ton of money to be made. As with any thing it will take some effort on your part

Do you know television took 30 years to reach a mass audience while broadband has taken just three years? According to estimates, by 2010 most people will be watching TV via high-speed internet. Understandably, internet advertising is becoming a preferred marketing tool for companies which have an online presence. Today almost every company worth its salt needs to have a web presence, and if your website doesn’t stand out in a crowded market, you won’t sell! As more and more companies jump on to the online marketing bandwagon, this rapidly growing trend has spun two online revolutions: • Online marketing, especially search engine optimisation and pay-per-click campaigns, is giving traditional offline advertising a run for its money. What you need to keep in mind is: If you don’t play your online marketing cards right, you stand to lose out on a huge global market that is within your reach.

• A growing number of internet marketing companies are beginning to compete for a share of the huge and rapidly growing online marketing industry. What you need to keep in mind is: How you succeed in your internet marketing campaign is going to depend to a large extent on how you choose your online marketing company. Advertisers are increasingly preferring online media over offline media for their advertising and marketing campaigns. The phenomenal success of the search engine Google is evidence of a clear shift from traditional advertising towards online media. For instance, Google and Yahoo’s pay per click (PPC) campaigns are becoming the preferred marketing mediums for advertisers, who are now setting aside a significant part of their marketing budgets for online marketing. Google has rewritten the rules of online marketing and promotions. Other leading search engines such as Yahoo and MSN are also coming up with innovative strategies and technologies to make it easier for users to find what they are searching for. With competition hotting up between the search engines, companies that have an online presence are competing against each other to gain maximum visibility in these search engines.

The result is that internet marketing has moved on from having merely static websites to highly specialised and competitive strategies and Web 2.

0 technologies such as search engine optimisation, PPC campaigns, viral marketing, social networking, internet advertising, tagging, blogging, wikis, and more. Online media has definite advantages Online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. For instance, pay per click campaigns provide the most qualified leads and are proven to have highest sales conversion rate. There are several techniques of search engine promotion such as SEO, PPC, Banner Exchange, Link Building, and so on. Let’s have a look at the advantages of online promotions over offline promotions: 1. Online advertising is relatively cheaper. It includes booking ad space in other websites, launching SEO or Pay-Per-Click campaigns, email marketing, viral marketing. Offline marketing is expensive. It includes printing marketing material, placing print ads in newspapers and magazines, booking ad space in public places, producing and broadcasting television or radio advertisements, dispatching direct mailers. 2. Online advertisements are more interactive and therefore more likely to really connect with consumers. Offline advertisements are generally not interactive. 3. Online advertisements do not violate the privacy of customers.

Offline advertisements such as cold calling violates your customer’s privacy. 4. Email marketing enables instant business communication whether the customer or business affiliate is across the street or across the globe. Offline advertisements have a limited reach in terms of distance. 5. Advertising on the internet is not bound by time limits. Marketing campaigns can continue for as long as you want (often at minimal extra cost). Offline promotions, be it print ads or radio/TV ads are usually bound by time limits. 6. Customer queries can be solved instantly and very cheaply in online media as visitors can themselves look up the website for further information. This facility is often lacking in offline media, or would require expensive resources like call centre staff to service customer enquiries. 7. Customers can look up online advertisements at their own convenient time. In offline media determines when a particular advertisement should be broadcast or printed. If you miss it, it’s gone! 8. Search engine optimisation and pay per click is demand driven, as your company’s products and services appear at the exact time when the customer is seeking those services. This means you have a much higher chance of converting a lead into a sale. Offline promotion is usually interruptive and blanket-targets an audience whether they are seeking your services or not. 9. Online marketing can access millions of potential customers across the globe with just a few clicks. In offline promotion it is impossible to reach millions of customers at one go unless you have an exceptionally large budget (e.g. a Superbowl TV spot). Choosing a good online marketing company A number of highly specialised creative and technical processes are involved in online marketing. You will not achieve the desired result unless you select an internet marketing company that has a thorough knowledge of search engine optimisation, pay per click campaigns, website analysis, web copywriting, keyword analysis, code optimisation, link building, and web analytics.

Before you decide on which internet marketing company to use, make sure the company has a thorough professional and updated knowledge of these specialised skills. Check out their processes, find out how they plan to take on your internet marketing campaign step-by-step, and make sure they give you some form of guarantee for their services. If you are interested in learning more about the detailed steps in a SEO or PPC campaign, visit www.CleverClicks.com.au a leading SEO and PPC services provider in Sydney, Australia which has outlined the processes involved in internet marketing in clear and easy-to-understand detail. Internet marketing is the hottest and most happening thing in advertising. Don’t miss the boat!

Do you know that the easiest way to make money online now is to use Google Adsense? Google Adsense is like a pay-per-click advertising avenue, only that the generated pay-per-click revenue goes to you for putting up the Google Adsense Ads on your website pages. For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to make money online.

The key to success to make money with Google Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords.

The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits. With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit. For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest. There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense. 1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you. 2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites.

Tricky, but effective nonetheless. When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services. With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image. The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning. The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem “useless”. With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense. For now, however, Google Adsense is here to stay.

As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated. ============================

In my article about offering bonuses, I suggested writing your own report as one possible bonus. You could also write a report or ecourse as a stand-alone product. You may find the very thought of writing these intimidating, so I’ll help you get started. I’m assuming you are working with a website or product in a well-defined niche area, one in which you are at least somewhat knowledgeable. I’ll also assume you have been writing web copy, articles and/or sales letters. You’ve already generated lots of information. Whatever you are planning to write always starts with what you know, and the easiest way to get started with that blank page is to make a list. So make a list of what you already know about your topic. Do this quickly; it should be easy because you can just write down the titles of articles you’ve already written. I’ll talk about writing a report, but the only difference between that and an e-course is that an e-course is a step-by-step process. If your information lends itself to that format, then use it instead of the report, which simply provides information; a course leads you through action steps. I’ll use my favorite golden retriever example. You’ve decided to write a report about finding the right puppy. You’ve already written articles about puppy mills, SPCA and other animal shelters, pet shops and breeders. What haven’t you written about – maybe it’s classified ads from unknown owners, golden retriever rescue leagues, and buying purebred vs.

a mixed breed. You also haven’t written about any diseases or other physical disorders common to the breed, which will come into consideration when deciding what puppy to get. There’s your list, open to being edited, of course. That’s what you know. The next step is to research and fill in some details. You’ll also be looking out for things you’ve forgotten about and important things you don’t know, which should be included. You’ve gotten about 5 pages in writing already done (your articles), you should write a 10-page report at least. You may want to add a few pictures, charts or diagrams, so it may end up being a 15-page report, including cover, table of contents, and resource page. It’s good practice to add something to your articles that you’ve already written, so start your research there. You may find a picture of a puppy mill and an article by someone else that you can add a reference to, giving it’s author full credit. You can add links to the SPCA and rescue leagues, and call up a friend who works in a reputable pet shop to ask him a few questions. Quotes from experts also make valuable additions, as do new research findings or news articles.

You then tackle each of the additional subjects one at a time.

Inevitably, reading about each topic jogs things in your memory that you already know. Write that down quick. It helps when you’re doing the final editing and writing to have as much as possible already in your own words. Alright, you’ve got the subject matter of your report done, but it’s all for naught if you haven’t got some structural elements in place as well. Use plenty of white space, this gives the reader’s eye a rest. Choose an attractive font that is also easy to read. Then focus on what I call the interest-catchers. You can have the most interesting report on the planet, but if your title and cover isn’t provocative, creative, intriguing, or otherwise captivating, no one will download and read it. Also, your chapter headings, which will be read in the table of contents, must be engaging. And finally, assuming that somewhere in the report you are promoting yourself, your webpage, your newsletter, your ebook, some action that you want your reader to take…promote with pizzazz. Ask yourself, why would someone feel they HAVE TO click on your link? Make it so. With planning, research, and creativity, your report can establish you as a writer, expert, and trusted information source, so execute it carefully and spread it around. Whether you give it away on it’s own, use it as a bonus, or sell it, you will be amazed at how it enhances your online presence and ultimately, profits.