Serious Marketing Guide

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest.

Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need. Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in. But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday. So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating. With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic.

If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all. So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business. Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization. You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites. Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding. If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site.

There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality. Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Internet marketing has made impossible – possible. It has opened up avenues for companies which were never thought about before. With on-line marketing, businesses are crossing the limits of boundaries and reaching out to their potential customers across the globe. If you not only want to survive the tough competition, but also want to hit the market with a bang, then you cannot afford – but to make use of internet marketing effectively. It is not only effective and less time consuming compared to traditional methods of marketing, but also cost efficient. At Oms3, where quality is a commitment, we provide result oriented internet marketing services. Our team encompasses, experienced, knowledgeable and professional – web developers, researchers, analysts, writers, consultants, programmers and link builders. The team works in sync with the latest technologies and trends in the internet marketing. We believe in doing our home work well. In order to assist you in your internet marketing efforts, we thoroughly study your market, competitors and most important your customers. Our marketing strategies are tailor made according to the budget and business requirements of the clients.

Done with the right approach, your on-line marketing efforts will reflect in your sales and profits. It can help you reap greater returns on investment. We expertise into Designing, development and website management Management of banner promotion and other forms of advertising Management of contextual program Efficient pay per click campaigns and bid analysis Effective key words and search engine optimization Building/hosting feeder traffic sties Administrating on-line shops and portals Promoting social community pages Developing link popularity Conducting blog marketing And Guess what? This is not it! There is much more we can do to boost your marketing efforts. Contact us right away to know more about us and to avail our services.

If you’re just starting out in internet marketing, you probably feel overwhelmed by the sheer volume of information available.

The learning curve is less like a hill and more like a cliff! If you’ve been at this business for a while, you may be frustrated that you’re still not making any money, or not enough money. You may be wondering why no one is reading your ads, or why all those visitors to your site are not buying anything and not returning. Where do you start? How do you convert the casual visitor to a return customer? Relax and breathe. None of us was born an internet marketer. We all have to start someplace. A great place to start is by looking at something you already DO know, offline business. We all shop somewhere. Pick a store you’re familiar with, maybe the grocery store where you shop at least once a week. Pick a small store to focus on, not a huge supermarket. Now pretend that’s just an empty lot or building, and you’re an aspiring grocer. What do you need to do? There’s 3 big steps you need to take. 1) First you have to have a crystal clear picture in your mind of exactly what you want to do. What do you want to sell, and what do you want your store to look like? Spend some time dreaming, so you can see everyone who is in your store and what they are buying. Your store needs four walls, a floor, doors and windows, and a roof. You need to decide on size, the first step is to figure out what you want to sell. You think about what people in your town need and buy regularly, the availability of these products in other well established stores, and decide on your niche and your location. Maybe it’s bread, canned goods, cereals, candy, ice cream, soda, milk, and cigarettes on a busy corner near a residential area with no other store in walking distance. Maybe it’s a natural food store in a yuppie neighborhood. Maybe it’s gas and snack foods near a highway. 2) Secondly, you have to understand what you need to have in place to make that dream come true, and how you’re going to do it. What does your store need by way of infrastructure? You need shelves, freezers and refrigerated cases, a counter and a cash register. Probably you need a small office and bathroom as well. You need electricity, lighting, heat, air conditioning, desk, chair, phone, fax, maybe some music, paint, flooring, security cameras and so on.

Once you decide on the layout of the store, you will know what size of a building you need to build, buy or rent. How are you going to finance this, and how will you afford to stock your store, from savings or from a loan? 3) Assuming that you now have a fully-stocked and operational store, how will you get people to shop there? You could advertise in newspapers, radio and tv; put up signs; offer door prizes and/or sales; offer free advice and information (recipes, menus, shopping lists, health and nutrition information, diet information); sponsor events (a booksigning by a famous cookbook author, co-sponsor a food related festival); build familiarity and trust by joining social, charity or business clubs, or volunteering at local events. Fine and good, you say, but I still don’t know how to make money online. Let’s take the example we just developed and convert it to online business. Gazing Into Your Crystal Ball 1) First the concept. What do YOU want to do? What do the people that frequent the internet want? First and foremost, right behind email, people online are looking for information. There are places online you can go to research hot topics, such as Overture’s Keyword Selector Tool. Here you can see how many times a word or phrase was searched in the last month. You can do a Google search for these terms to see how many websites are already available sharing that information. As you keep narrowing down your focus, balance between your passion, what other people want, and what’s already available. A very small niche with very little competition with targeted promotions can become a very lucrative business. Your Shopping List 2) Now the infrastructure, the Short List: a) internet real estate = a website. This can be an affiliate site or your own. You can get a free website with no outside advertising here: http://www.

finitesite.com b) products: No matter what your interests, there’s an affiliate program with products that fit; you may want to sell related ebooks, Amazon.com books, etc. Clickbank is a good place to find electronic information products. c) tools: you will need a tracking system (known as a link tracker); an autoresponder; a link rotator. d) knowledge: you will need a splash page program and/or some basic html and advertising knowledge. A free html tutorial: http://www.pagetutor.com e) an expense budget, no matter how small at first. You Need More Than Two Cans and a String 3) Promotion: people enter your world (the internet) via a browser. Since «the internet» is intangible, many people confuse the vehicle (AOL or Yahoo!, for example) with the destination itself, the internet. So let’s be gentle with our potential visitors and make their journey from landing pad to your neighborhood as effortless, pleasant and convenient as possible. If they are interested in buying widgets online, they will soon realize that there are a million widget salesmen out there. So they start narrowing down their search, and they comparison shop. First and foremost, they are information gatherers.

Where do they go first? Probably to a search engine.

Then they start exploring.

They visit a site; if it fits their needs, they may bookmark it before they move on. When they move on, they may return to their Google or Yahoo! search results, or they may follow a link off of the page they visited. So getting yourself listed in the search engines is important. This does not require your own domain name, although it’s the best route to go, but a website where you can control your page content is essential. A search engine will not list a replicated affiliate website, such as http://any-old-program.com/aff_id=102109 but it will gladly list http://your-domain.com/any-old-program. Search engines want new, original information, so write something original on your website about every program you join. Link your articles, etc. to your web page, then link that page to your affiliate program. Your own domain name, carefully chosen, will help to brand either your name or your website name, such as wallywalton.com wallyswidgets.com widgetworld.com etc. If you get a free website with finitesite.com, your url will be finitesite.com/wallywalton or something like that. It might be finitesite.com/member/wallywalton — I forget, it’s been a while since I had a site with them
With some work, you can get a site with a url like this into the search engines. It’s a great way to start if you can’t afford domain name, hosting etc. Sooner or later, your site visitor will be ready for a purchase. Maybe they will drive off to the nearest hardware store armed with all their new information and buy a widget there. If they found your site in the search engine, visited and bookmarked it, maybe they’ll return and buy from you. Maybe they’ll buy from the site they went to after your site. But 9 times out of 10, once they’ve left your site, they’re gone forever. And Now the Quiz, Purely Common Sense How do you get them to come back? Here’s a pop quiz for you, choose the best answer (it’s a no-brainer): a) offering so much valuable information, they bookmark your site and return on their own; b) building so much trust and familiarity that, when they think of widgets, or of asking for an opinion, or for buying anything widget-like, they think of you (that’s called branding your name); c) promoting your website so much that, when they think of widgets, they automatically think of your website (that’s also branding, the name of your site in this case) d) have a mailing list they can subscribe to (this might be the online equivalent of a guest book in a store) and receive updates on information on your website; e) have contests on your site; f) endorse other people’s sites and products, with an appropriate byline including your own url; g
) give away things; h) hang out in places online that your potential visitors frequent (forums, bulletin boards, chat rooms, conferences, seminars) and make friends, give away free information and helpful links and tools, include your url in your signature where allowed; i) blogging and using RSS feeds to keep people thinking of you and your widgets; j) being a part of the search engine revolution and exploring the world of tagging, or social bookmarks (creating your own search engine with other like-minded anarchists
k) all of the above.

Each of these concept, infrastructure, and promotion ideas could be an article in its own right; but this is your basic outline for building your online business. The ultimate power of the internet is to level the playing field for both major corporations, little ol’ you, and everyone in between. A business that fully utilizes the internet can throw away the purchased leads list, because cold calling and cold emailing is a thing of the past. Using the internet to its fullest business potential means putting your message where your potential customers can find it, and letting them come emailing, looking and calling for you. Be sure to take advantage of the unique power of the internet, and keep the«internet»in your
internet marketing.

I use them and I am sure you have read them as well.

I am talking about ebooks and there is one to cover just about any subject you can think of.

How can ebooks help market your business and website? Using Ebooks as a FREE give away, bonus offer, or even to give other webmasters the writes to give them away can cause a viral marketing affect that can be a powerful part of your SEO Internet Marketing campaign.

There are many places online to list your ebooks for free like ebook distribution websites as well as giving them away as a free bonus gift for a email subscription on your own website. Now the first thing you may want to do in the ebook development process is to include your website address, live link to your website and even list a small ad on every ebook page. Leave contact information like an email address, business phone number or whatever other information you want to supply in order to receive leads from your ebooks. I allow others, who receive my ebooks to sell them for a profit, include them in a bundle of other ebooks or give them away as a bonus on their websites. Let other webmasters do your Internet Marketing for you by providing your ebooks to their visitors. One simple 7 to ten-page ebook can generate a viral marketing affect that has a long lasting return in traffic to your website. As the ebook spreads across the internet it creates valued buzz marketing that can get your brand tremendous visibility.

Going back to Ebook distribution sites, you can submit your ebook to hundreds of FREE ebook sites once again creating Viral Marketing. Imagine the impact to your traffic by using these distribution sites to promote and pass on your ebooks in their directories. Build your brand through ebooks and build a professional label for your business. Go one step further and sell your ebooks yourself for another income stream and at the same time producing Internet Marketing for your website that could spread like wild fire. Note: Be sure to include reselling rights clearly in your ebooks so the recipient can start the Buzz Marketing, Viral Marketing process with out any miss understandings and delays. Most ebooks can be created very easily either in PDF or some other Ebook writing software, some are FREE. Start writing your instruction books, tutorials, how to, stories, or what ever and open up a new Internet Marketing avenue.