Serious Marketing Guide

Joel Comm, the Internet Marketing guru, has developed and refined one of today’s most well-known and revolutionary industry books, ‘What Google Never Told You About: Making Money with Adsense’. In his highly sought-after third edition, fully beefed up, updated with the latest techniques and expanded to include even more money-making Adsense techniques than ever before, Comm gives us the architecture and toolbox every to-be online entrepreneur and Internet Marketer requires to truly prosper.

He begins his book with the basics, a refresher course for more experienced Adsense users and an outstanding core foundation for those just beginning.

He speaks clearly and understandably, avoiding highly technical jargon and defining terms in the books comprehensive glossary. He explores techniques anyone can use to launch an unlimited stream of cash with no money down, no experience, no inventory and minimal time investment. Readers acquire a thorough understanding of website development, profitable domain naming, web hosting, content creation and search engine optimization. In his book, Comm also demystifies the lucrative world of blogging and how anyone can use this new medium to make money working from their home, office and abroad. He explains, in easy to understand language, the secrets to profits, what makes some websites sell and others falter right down to fine details like the colors and link locations on a page. In addition to offering guidance on what you should do, Comm also explores frequent pitfalls and mistakes both new Adsense users and seasoned professionals need to know. He discloses the biggest (and often costly) mistakes Adsense publishers fall into, along with practical ways to avoid them. His techniques, followed step-by-step, can help anyone earn significant advertising revenue online. Comm leaves some of the most powerful information geared toward established Adsense Internet Marketers for his chapter on troubleshooting.

This chapter dispels the myths and sheds light on common obstacles faced in ad publishing. Through years of experience, Comm is able to rectify why publishers might be getting low revenues, traffic levels, click through rates and click prices. He shows why too many public service ads may be running through your ad stream and why ads may have a low relevance to your page. Each chapter, page and lesson is powerful as a whole or individually as a reference.

The quest for high search engine rankings (and the traffic that comes along with them) has spawned some new search engine optimization techniques of late, two of them being article submission and hosted marketing pages. Although these techniques are similar in appearance, each has advantages and disadvantages.

Before we delve into the heart of the issue, a couple of definitions are in order for newcomers to the internet marketing realm. Submitting articles requires quite a bit of unpleasant work. First you have to be an expert about your chosen subject (or have the ability to fool others into believing you’re an expert). Next you must be able to write about your subject in at least a coherent manner. Then you must find article directories in which to submit your work, giving them and any possible viewers the authority to freely copy and distribute your creation. A hosted marketing page is a cross between purchasing a one way link from a website and submitting an article to a directory. The website in question allows you to purchase a complete page from their site along with a professionally written article that has multiple one-way links to your site. The main advantages to both techniques are the SEO-friendly links. Whether you submit your article to a directory or purchase a hosted marketing page, you will get one-way links pointing to your site. Because search engines love one-way links, your website will undoubtedly receive a boost in your search engine ranking. But, the biggest boost will come from links using keywords relevant to your site coming from pages written about a subject relevant to your site. Here’s something you should remember. In most cases, a hosted marketing page text link from a relevant, high PR website will be much more important to the search engines than a text link from a posted article in a directory. But, if you’re a talented enough author to have your writing approved, it may show up in several directories as well as multiple authority sites. This influx of links could potentially outweigh the few links from a single hosted marketing page. The disadvantages are pretty obvious.

Writing and submitting articles, although free, can consume a considerable amount of time, especially if you are not comfortable writing professionally. On the other hand, purchasing a professionally written hosted marketing page can be very expensive. You should be prepared to shell out anywhere from fifty dollars to several hundred dollars per month, depending on the popularity of the site. Here’s the bottom line. If you have little time, little writing skill, and a large marketing budget, hosting marketing pages would be most beneficial to you. However, if you have some free time, some copywriting experience, and little to no advertising dollars, writing and submitting articles to article directories would be most beneficial to you.

Selecting the right online business is the key to being successful on the internet and generating passive income.

There are a number of things a person should know when trying to select the right online business.

Namely, that it takes time and effort to find a business that will be profitable and attract customers. Consequently, one should take their time when selecting one. Research Finding the right online business takes research, and therefore it should be a person’s top priority. When doing research look to see if the business or product has the potential for long-term growth and to generate passive. Do not opt for business trends or products that may offer quick money in the short-term but quickly runs out of steam in the long-term. Also, look for an online business that is fairly established but has plenty of potential. Remember that online businesses are like any other businesses. It takes time, and work to be able to attract customers and generate profits. Customer To have a successful online business, especially one where you want to make passive income, you will need loyal customers. Customers look for businesses that offer them high quality products, good customer service and consistency. Why consistency? Because it breeds trust in customers. They need to trust that their product will arrive on time and in the way they ordered them. When looking for an online business make sure you have a product(s) that customers will want. Product If you want a successful online business that will generate you passive income, pick a product that you believe in.

Also, the product cannot of inferior quality because in the end it will cost you money, potential customers and time. When choosing the right online business look to see if it has potential. If it does ask yourself “How much time and effort will it take from you to make a profit?”. Your answer will determine if the business is right for you. Hours When starting a business on the internet it is usually advised to not quit your day job. This is important because it will take awhile to generate enough income to live on. Consequently, a person needs to be clear on how many hours a day or a week they can devote to their online business. The right online business for you might be one where you don’t have to put that many hours in the beginning. It is best to be honest with yourself about how much time you can put into the business. If you are not honest about it then you might pick a business that require more hours then you can give. Know what your goals are, whether those goals are monetary or personal. If you know your goals then you can select the right online business for you. Competition Before selecting your online business make sure that it can compete with other business of its type. Is there enough room for your business? Is there a niche that your competition is not seeing that maybe you do, which will be profitable for you? These are important things to consider when selecting an online business. Passive Income Most owners who own an online business want to make some kind of passive income. The best way to do that is pick the right business (product) for you and has a potential market. Membership sites, software, shopping and information products are the best way to go when wanting to generate a passive income through online business. However don’t take my word for it or anybody else’s for that matter, do your research, ask for help, and set some goals.