Serious Marketing Guide

Adsense is considered as one of the most powerful tool in a website publisher’s arsenal.

It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing. How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time. Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process. There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense. Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business. Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands. Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you. The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings.

So visitors tend to look in that same place when browsing through other sites. Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing. Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored. Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them. To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience. Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.

When most people think of Internet marketing, they think solely of websites.

Are they right or wrong? Well both.

While websites are a key component of Internet marketing and in many cases are the only Internet marketing tool businesses use, they are not the “be all, end all”. They are not required for Internet marketing. However, I do highly recommend them as they are best suited to sit at the core of your Internet marketing plan, the hub so to speak, but that’s a topic for another conversation. So here are 7 killer Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own: 1. Email Marketing – When properly implemented, there probably isn’t a quicker, better, and less expensive way to stay in front of your prospects and clients than to leverage the power of email.

You can literally touch an unlimited amount of prospects and clients with a single click – how’s that for power?! 2. Blogs – Blogging is a great tool when you would like to step it up a notch and stay in constant contact with your prospects and clients. Some ideas on how to use it might be to post what’s new with you or your business, post informative content as a value-add to your clients, or hold and interactive forum with your clients geared towards understanding how to better serve them. There are a handful of free or low cost blog hosts out there that really make this process simple (e.

g.

Blogger and TypePad). 3. Article Marketing – This is a phenomenal approach to bringing notoriety, interest and ultimately leads for many types of businesses. It can be used as a major differentiator or value-add on why someone should buy from you instead of your competitors. Whether your clients are local, regional, national or global — articles are portable and usable in all situations — that’s part of their charm. 4. eZines – Much like blogs and article marketing, eZines are great way to stay in touch with your prospects on a more scheduled basis. Additionally, they are probably the forerunner in helping you develop a list of prospects to market and sell your wares. 5. Affiliate Programs — Get others promoting and selling for you. This tool can become the equivalent of having both a full blown marketing and sales staff that gets paid on performance. They don’t promote and directly lead to a sale for you, they don’t get paid. For the do-it-yourselfers, there are plenty of tools out there to help you set up this type of program. For everyone else, there are excellent service providers out there who can coordinate and manage this process for you (e.g. Clickbank and Commission Junction).

6.

Viral Marketing – Again, a great approach for getting others to promote and help create a buzz about you, your business, your products and/or your services. The best, most genuine way to get this started is by creating raving fans out of your existing clients and then helping them help you spread the word. 7. Public Relations – If I tell you I’m the best at what I do, you’ll take it with a grain of salt. Maybe you’ll believe me, maybe you won’t. However, people tend to believe what they read. So if a respected publication tells you that I’m the best at what I do, that usually holds more weight and adds instant credibility to me. Spend some effort here. Become a resource for the press. You help them and they can significantly help you. I highly recommend you spend some time with these. Explore how you can implement one, some, or all of these Internet marketing tools to help explode your business. © 2005 Online Marketing Muscle — All Rights Reserved.

I recently received this question on one of my YouTube blog marketing videos. «I feel I am cut out for working in marketing, public relations and sales although, I’m stumped from there. What percent of marketing is online and how do I get started? – Fudruckus» Well, Fudruckus, if that is your real name,
I honestly don’t know what percentage of marketing is done online but, I think it’s safe to say – A TON! I mean think about it.

When’s the last time you turned on the TV and didn’t see a .

com tattooed onto the bottom right hand corner of the screen or scrolling across the bottom? Can you remember seeing a commercial that did not, in some way, include a web address? Companies both large and small spend millions of dollars a year on Internet marketing campaigns and more and more people every year get on the Internet. In addition to that, there’s no other form of marketing that I know of that is easier or cheaper to get into. Now, all of that having been said I think it’s important to know that marketing online does take work. Many people would have you believe that’s it’s as easy as buying a $497 product, working 2 hours a day and «BOOM» you’re rich. I’ve made a lot of money online since 1995 and believe me not once was it as easy as I just described.That is a myth.To successfully market online takes time, effort and some monetary investment. Almost anything can be marketed online. But, not everything is good to market online. Some things do better than others. A man, much smarter than myself, taught me to always ask 2 questions to determine if something is worth marketing online. 1. Where can I get it? 2. How much does it cost? If those questions are easily answered then you probably shouldn’t market it online. For example: Tooth Paste:«You get it at any grocery store and it cost $2.

            »Bad for marketing online. Custom Skateboards:«I’m not sure where to get one or what they cost, let me ‘Google’ it.»This may be something good to market online. Next, determine whether or not there are any good niche opportunities for the products and/or services you want to market. What makes a good niche?1. You can find them in groups.(i.e. bikers, scrapbookers, dog lovers, weight loss, woodworkers, etc… People who are involved in these types of activities like to hang out with others, in person and online, who share the same interest.)2. They are passionate and emotionally connected.(i.e. Some pet owners treat their pets as if they were human. They are crazy about them and will do anything for them, including spending a lot of money on them.)3. They spend money.(i.e. Some hobbies / interests require that the participant spend money and some do not. Obviously, you want to find a niche market where the members spend money on their interests and they do it often.)Keyword ResearchNext do your keyword research to make sure there’s enough search volume for the keywords you are going to target and to get a realistic idea of what it’s going to take to compete in your chosen niche. In general you want to target specific keywords / phrases that have high search volume (at least 200-300 a day) with fewer results. (This means less competition) There are several good tools that will help you with keyword research you can read more about them here…http://1cat.biz/if-keyword-research-is-so-important-why-arent-you-doing-it/Size up the Competition: Do a quick search in the top 3 search engines(Google, Yahoo, MSN)for the keywords you want to target. Take a look at the top 10-20 sites and determine the following:1.Are the sites professionally designed?2.Do they have a clear call to action?3.Is the content compelling and current?

4.What are they doing right?

5.What are they doing wrong?

Find what’s missing and make sure your site includes it.6.Are there any blogs or social networking types of sites associated with this niche? (Important if you want to use Social Power Linking methods to get large amounts of non search engine dependent traffic. Which I highly recommend!)7.How can you make your product, service and/or expertise stand out from the others?Ultimately, what you are trying to determine is whether or not you can realistically compete in this niche. Only you know how much drive you have for this project, how much time you are willing to spend on it and how much money you have to do the things that need to be done in order to really compete. So, be honest with yourself. If 15 of the top 20 sites are all big companies like Sony, LG and Mitsubishi then, you might not want to try and sell flat panel TV’s.
Build Your SiteOnce you decide on a market and you’ve done your research build your site and optimize it for your top 3 keywords/phrases. The quickest and easiest way to build search engine friendly sites, that are easy to manage, is to use WordPress. Even if you’re not going to utilize WordPress’ blogging features, which I think would be a mistake, it’s still an excellent tool for quickly deploying websites.Getting Started with WordPressRegister a Domain– It’s best if your Domain Name includes your main keyword(s)Setup a WordPress Friendly Hosting Account– I like Host Gator. They’re reliable and inexpensive.Choose a High-Quality Theme– There are many free themes available but, I like to use premium themes on most of my blogs. They look more professional, provide more exclusivity and the code is clean. (Free of embedded Spam links and poor programming that may cause bad performance and search engine issues.)

Use the following posts at 1Cat.

         biz for setup and plug-in tips…5 Essential Tweaks for all New WordPress Blogs 5 Essential Plugins for All New WordPress Blogs The Next 5 Essential Plugins for All New WordPress BlogsGetting Traffic to Your New WordPress BlogObviously, you need traffic in order to sell anything from your new WordPress site.

The best way to get traffic quick and to build good search engine rankings is to learn from the masters. I’m a member ofSocial Power Linkingand I highly recommend it. Traffic to my website has increased 10x’s since I started using the methods they teach. onKeyDown=textCounter(this.form.f_arttitle,this.form.avachars_title,150); To Your Success, Barry O.