Serious Marketing Guide

llbglobal That’s right I said it! You people think it’s easy being an Internet Marketer? Do you know how many people fail in this business? You want to know why so many people fail at online businesses? They fail because they underestimate the sheer difficulty in creating and marketing a good product. They misunderstand the entire concept of the Internet to begin with. How many people have you known that thought they would create a great website and then once they did it, nobody came to the site and bought the product? People in general believe that if you simply build a website then the customers will just start showing up.

Believe me, I’ve owned domain names for years with no traffic to speak of. Internet marketing has become more of a science and in some cases an art. We are constantly trying to recreate and rebrand the same old ideas so we can sell them over and over again. If you don’t understand the technical aspects of Internet Marketing then you will surely not pass the test. This is a job that takes a manor of skill only learned through large amounts of reading and research.

There is one thing I always tell people when they come to me with their moneymaking ideas.

I would say; “just because you build a website doesn’t mean that anyone will ever come to it. It’s like building an ice cream stand at the top of Mt. Everest and waiting for customers to show up, not likely”! So yes it does take guts to be an Internet marketer! It’s not all fun and games. Any of use that makes a real living online works hard at it. Probably harder than most people working a 9 – 5 job. I have personally spent countless hours in front of a computer screen day after day. You see one of the keys to any success is that you must form habits. Good habits of work and life. Good habits that dictate your every move. When you plan out your business ahead of time you will see the good and bad before throwing money at it. If you are new to Internet marketing you should keep your chin up. The longer you stick with it the more you will learn. You should really think about it as going to college at YOU University because you are the one who has to be the driving force in your life. Stop looking for quick ways of getting rich on the Internet and start focusing on building a business.

Titus Hoskins Automation makes running any online business a total breeze. More importantly, only by automating your whole online business will you achieve the freedom and lifestyle that makes Internet Marketing so attractive to millions of people worldwide. The Internet is tailor made for automation. It can retrieve, process and transmit data at a lightning speed. It can keep track of billions of pieces of information on a single server.

In reality, the whole system is one giant automated machine run by countless servers and an ever decreasing number of wires as the web goes wireless. And then there is the computer – your main business automation tool. The computer is the perfect automation tool. It can handle incoming data, process files, and dispense information all within the blink of an eye. Computers are the real workhorses of our modern age – they do most of the work for us. They are so important, running any competitive online or off-line business now without a computer would be hard to imagine, not to mention foolhardy. Combine these two key elements with automated marketing software and running any business on automation will indeed seem like a total breeze. It all comes down to numbers, with the Internet and computers, you can handle, sell and process a million units as easy as you can handle ten units. Computers and the web make these large numbers possible. They make marketing online not only viable but also very lucrative. Whole automated marketing systems can be put into place, bringing in revenue automatically. Virtual auto income machines can be created.

Lets look closely at some examples and discover what you need in order to put these automated marketing systems to work for you.

Lets say you have a digital information product that you wish to sell online. Your automated marketing system will probably start with the acquisition of a domain name www.widgets-info.com and construction of an online website where customers can purchase and download your product. Designing your own site and sales letter will take some work and you must know what you’re doing or all the automation in the world will be pointless because if your online site doesn’t convert traffic into sales, it’s game over. Your site or online business MUST convert your visitors into paying customers. Many marketers hire or get someone else to design their profit generating sites for them. You may have to pay highly for a good professional quality site and high quality sales copy but it is the key to the success of your whole marketing operation. A well optimized website will pull in free targeted traffic from the different search engines automatically. A high quality sales letter or copy will then convert this traffic into sales and income automatically. To increase sales many marketers buy their traffic from Pay-Per-Click advertising such as those services offered by Google Adwords or Yahoo’s Overture. Once you have targeted traffic hitting your website… all your marketing procedures can be automated.

In most cases, with simple software programs that will run your online business on auto-pilot. Most professional marketers capture the contact information of their visitors. They follow up with the grand daddy of all automated systems – the autoresponder. Studies have consistently shown, it usually takes from 6 to 7 follow-up emails before a customer buys your product. The autoresponder is one automated tool you must use with your online business. Many marketers offer ecourses or free newsletters as a way of automatically keeping in touch with customers or potential customers. An autoresponder can draw visitors back to your site and marketing page again and again, to hear your sales pitch. It is the vital element in your automated marketing system. Automation of your whole checkout system can be done with programs like ClickBank, PayPal or 1ShoppingCart… these automated checkout systems will take your customers through the checkout process and can deliver digital products or software downloads immediately. Here Are Some Automation Tips:  Use autoresponders for follow-ups and building contact lists  Use automated checkout systems like ClickBank or 1ShoppingCart  Use simple online videos to explain complex tasks or products  Use Google Sitemaps to automatically index and update your pages  Use organic SEO tactics like keyword rich articles to get traffic  Use RSS feeds to automatically syndicate your content and articles  Use RSS feeds to automatically build content and webpages  Use datafeeds to automatically update your products or content  Use audio testimonials to warm up visitors (the net is a cold place)  Use a well defined Frequently Asked Questions page or pages  Use Paypal or a similar system for paying your online business bills (hosting, advertising, promotions) and for receiving payments/commissions – this way you can be away from your business for long periods of time and everything will still run smoothly, on auto-pilot Once all these elements have been put into place: your targeted traffic, your website with sales page and checkout cart, your autoresponders with follow-up messages, your delivery of purchased products, and a payment system to pay your bills/receive your commissions or payments… you will have constructed an automated system that will deliver sales and income 24/7/365.

There are countless websites and businesses on the web doing exactly that – automatically running and earning money for their owners.

Another popular online business model uses affiliate programs and advertising such as Google Adsense as their main sources of income, instead of offering products for sale. These automated marketing systems are set up in the same way. Only no actually selling is done on the site… these sites pre-sell by giving away valuable information, product reviews, or comparison shopping tips to their visitors. Then and only then are potential customers sent to affiliate sites to make their purchases. With the affiliate (site owner) getting a percentage of the selling price for having referred the customer or client. Some great third party affiliate programs are Commission Junction, LinkShare, Shareasale, and Amazon. This automated affiliate/advertising website business offers the most freedom and the least headaches. It is an ideal automated business system that if done right can be extremely lucrative for those who put these automated marketing systems into place. It can be pure perfection where automation meets the Internet, computers and the marketing process. It can be a marvel to behold and a complete joy to experience in action. For those savvy marketers who have perfected this system it spells only one thing – freedom.

And a whole lot of it!

Sticks and stones may break my bones but words can never hurt me.

We’ve all heard this before and every time I feel that I’m being manipulated to believe that this mantra is true. But even with so many times you use it, words can do a lot of things to your emotions and feelings especially when used at the right time and moment. As any politician will tell you, words are powerful tools to have when you want to enter politics. It can make or break your career. Your words have the power to influence people to act according to how you want them to act. How many great men have led countries to succeed with such weapons as words? In fact, words are so powerful that it can make nations rise and fall. Similarly, your words in your print ads can help you be successful. Whether you utilize the help of the most brilliant color printing method or hire a professional commercial printing company to assist you with your marketing collaterals, your words would be the ones to get your target market to either accept or reject what you have to offer. The words that you choose to include in your print ads spell the success or failure of your marketing campaign. Let’s take for example the word NOW. When used in your print ads, it can help you move your target audience to act immediately on your offer. You don’t tell them to procrastinate and wait for tomorrow or the next day for them to decide to go for your offer. You tell them to act NOW to get their rewards. There’s a sense of urgency in your message. Now compare that with the word “please”. You can get a totally different reaction because you’re like allowing your target clients to mull it over, sleep on it, and absolutely help them to change their minds. With “please”, it’s like you’re trying to beg for them to consider your product and service. So what else can you consider for your print collateral to add that extra punch to your promotional campaign? FREE for one is a very powerful word indeed.

It can move even the most indifferent person to go for your ad. Another powerful word is NEW. Everyone would want to have one to make sure that they keep their social standing. Most significant so far is YOU. As far as your audience is concerned, they’re the most important element in your marketing campaign. You wouldn’t be in business in the first place if not for them. And mind you, they’re a selfish lot. They wouldn’t want to read anything else but the benefits that they can get from your business. Words, when used in your marketing collaterals, can be your most powerful ally to generate leads for your business. Your words can either make your target clients to stay and learn more, or totally dump you as junk mail and go for your competition. Just remember that without words to help you, not even the brightest and most glamorous design can make your audience stick around and buy your stuff. For more information, you can visit this page onColor Printing