Serious Marketing Guide

Jason Chew When you’re learning about something new, it’s easy to feel overwhelmed by the sheer amount of relevant information available. This informative article should help you focus on the central points. If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences. Make sure you get the whole Article story from informed sources. The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit.

A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site. Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well. But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others. Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site. • Keywords and Keyword Phrases. An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want. The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out.

You can use this tool to determine what keywords to use and write about. • Keyword Density Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site. Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines. • Good Article Content Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs.

Articles should be written well with correct spelling and good grammar.

If you want people to trust you, make your work good and well thought out. People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products. • Linking Articles And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site. When word gets around about your command of Article facts, others who need to know about Article will start to actively seek you out.

Harrold Swalve There are many options for people who want to work at home. Deciding what type of work you want to do is the first step towards your work at home career. Work at home jobs require you to report to an employer, who might have you work a set schedule or have certain requirements. Starting your own home businesses might require an upfront fee or startup fee to get started. However, you are your own boss. Home businesses might take some time before you see returns while work at home jobs are usually part-time or on an as need basis. You can also choose to become an independent contractor or freelancer. Independent contractors can choose to accept certain jobs. Independent contractors also have more freedom to set their schedule whereas a company employee has the stability and benefits of being regular employee. However, company employees do not have the freedom to accept or reject specific jobs.

There is a variety of work at home opportunities for both independent contractors and as a company employee. Narrow your search for work at home employment by realizing your skills and previous experience. Work at home opportunities includes areas such as customer service, freelance writing, data entry, telemarketing, typing, graphic design, web design, and transcription to name a few. Many companies do not post their work at home jobs because they are flooded with applications from people who do not possess the skills for the job. You should think about your work at home job search as a regular job search. Apply for jobs that you are actually qualified to do. You might even apply for jobs that allow you to work at home on a part-time basis. Employers might be willing to extend it to a full-time basis after an initial period. Begin your work at home endeavor with a goal. You should set a plan for what you want to accomplish. Be informed about work at home opportunities by joining message boards or online communities. These are good place to meet with others who work at home and to find ideas and information. When you first start out looking for work at home opportunities plan to take small steps. Make a few phone calls, contact potential employers and send out resumes. Setting a small daily goal will help you feel like you are accomplishing something. «Start by doing what’s necessary, then what’s possible, and suddenly you are doing the impossible».

Affiliate advertising represents a massive opportunity to profit from your website, and with any profitable medium there will be people searching for methods of increasing their own slice of the pie by «playing the system». Why take risks yourself with a product or service when programs such as Google Adsense enable you to profit from others desire to drive traffic and sales to their companies? You may be tempted to simply create a website with the express intention of selling advertising space. This is a proven business method after all, free local newspapers and newsletters have been operating for years based entirely on advertising revenue and classifieds, and the majority of the worlds television stations can only stay in business by telling you about their sponsors and advertisers products. The world wide web offers advertisers an low overheads, an unrivalled market reach all combined with a level of statistical feedback that traditional non-interactive media can only dream of. This makes online business extremely attractive but also extremely competitive. Advertisers need to find ways of raising awareness of their products and services against global competition. Maximising penetration in such a massive arena would take more resources than most companies can muster. Enter the affiliate marketeers. You, as a website publisher become an affiliate by agreeing with companies that you will promote their product on your website. In return the advertisers will pay you for bringing traffic or sales to their website.

The more traffic or converted sales you bring the more you will earn for your efforts. By the same measure the more traffic you bring to your own web pages the more you potentially stand to earn from your affiliates. At this point many affiliate marketeers will disengage their brain, concentrating their efforts on bringing web surfers to their site in order to push them on to their affiliates. Often the webmasters of these sites will be well versed in search engine technology, understanding the core concepts of optimised site design, keyword targetting, external linking and content generation that will increase the «relevance» of their page in the indexes of Google, Yahoo and MSN. It is often the final, and tellingly the most time consuming of these techniques that will merit the least attention in the minds of professional web marketeers. Often an amount of statistical analysis will take place to identify search trends and high paying affiliate industries that will potentially have the highest payout. A site will then be designed with search engine optimisation at the forefront, simple coding practices that will enable an algorithm to make a good attempt at cataloging the subject matter of the page and relate it to the identified keywords. Search engine experts are also well aware that sites which are updated frequently are treated as «more relevant» in the search engine index. This is a simple equation, if you are searching for information on MP3 players you want to be presented with content telling you about the features of the latest iPod and reviewing the new competing models.

You aren’t interested in reviews of a 5 year old device with the ergonomics and storage capacity of a housebrick. In their rush for content a number of affiliate marketeers will turn to external sources, be it in the form of user generated content or «article directories». Both can be useful tools for time-challenged webmasters, and particularly in the case of article directories which take the form of free to publish text on almost any subject imaginable. Simply search for an article on your particular subject of choice, paste it into you template, upload it to your site and wait for the search engines to pick it up. Hey presto you are instantly a more relevant site and bumping yourself up the Google results while still leaving yourself time to spend your hard earned affiliate money at the pub. So far so good but don’t forget the wisdom of your parents generation, «buyer beware» and «you get what you pay for». Well if you are paying nothing more than a tiny fraction of your internet bill for these articles then you might want to consider the motives of the author of that lovely keyword rich article you just found. The fact is there are many valuable articles in directories such as EZineArticles andZapContent.

            com, but the mistake many webmasters make in their rush for search engine optimised content it that they don’t read, and I mean really read the text that they are merrily pasting into their site.

Before hitting ctrl-c ask yourself «does this content really benefit my readers». The chances are the best content from these services will find itself syndicated across a number of sites, or the information will be republished in differing forms. As people use their search engines to find information they will look at a number of websites and will soon realise which content has been regurgitated ad-nausium. Net result is if their first impression of your site is one that offers the same old information they won’t bother coming back. Even worse, a number of prolific authors have an ulterior motive. They are simply trying to boost their own search relevance by increasing the number of backlinks to their own websites. If an article you find is borderline check the authors history. If they have submitted hundreds of pages of almost identical content stuffed to the gills with the same keywords the chances are they are simply link-spamming. They don’t care if you publish their content or not, each page in the directory linking back to their website in order to boost their page rank. Would your readers really be interested in such sloppy content? I’m sure mine wouldn’t. This takes us neatly onto the key message. Why do people return to a website and hopefully trust their sponsors? Because the site has personality, your readers should be able to identify with your informational pages, hopefully they will book mark your page, even tell others to read it.

Repeat visitors are far more likely to finally visit your sponsors than those who find your page once and then head back to their search engine of choice. By all means use relevant articles but never compromise your content by relying too much on third party content. But aside from the human element there is a far more serious reason for ensuring your content is the best, and most original it can be and that is the nature of search engines. Companies such as Google know that their market position is based entirely on trust in their organic results. Expect their search algorithms in future to be tweaked against certain types of syndicated content in order to give the (perceived) best service to their searchers. Spending time now on good quality, original and easily updated content could save you time in the long run as you avoid spending time chasing your page rankings against ever more sophisticated relevance algorithms.

Janet Dunmore Reasons to become an Affiliate Marketer: There is no product to produce. No e-commerce system to set up and pay for. No customer support to worry about. You do not even need to have a website. Some vendors pay as much as 75%. Choosing a program: Choose your program wisely, don’t just go for the highest paying product. Check out if the sales page does a good job of selling the product. Does it track correctly and pay on time? Make sure your chances of getting paid as an affiliate are not reduced by the following points: Does the company have a for life customer policy. This can mean that someone else who sold a product to that person previously will get the affiliate revenue even though you did the marketing etc. Are there lots of external links on the sales page to lead the customer away from the order page? If there is a sales capture page on entry to claim free report etc this could mean that the vendor may follow up later and make the sale and you won’t receive commission.

Overt links to an affiliate sign up page could mean your customer could become an affiliate and purchase through their own link. Look out for multiple payment options so that if you’re affiliated through Clickbank and the customer clicks on the Paypal button you won’t get paid. Finding content for your site: If you don’t want to write it yourself then go to groups.yahoo.com/group/free-reprint – articles/ or to one of the many popular sites with free to print content in your chosen category. Always remember to include the authors details in the article. Marketing: Create a plan of action and stay focused on it. Find a product that has plenty of resources to help with your marketing efforts. Buy the product and read it or use it thoroughly, you can not promote it successfully if you don’t know it well. You can get up and running as an affiliate without a website you can post in forums or write an article and submit to the many ezine sites, just type your query into Google or Yahoo for either. Always remember to include your hoplink in your signature box or resource box. Always cloak the link to stop it being diverted to another id. There are several free link cloakers available, Tiny URL is one or AddMe is another. If using a website to promote the product try and create your own ads as this will make you stand out from the crowd. Try to become a master of one particular advertising method i.e. article writing, forum posts, or PPC. Mistakes people make: Not evolving, you must keep up with new trends and techniques in marketing or you will be left behind. By joining an affiliate program that has constantly updated resources this should help tremendously. If you are promoting through your website do not neglect to study your statistics to find out where you visitors are coming from and if they are converting so that you can refocus your efforts should they not be working.

Don’t have a web page with lots of products. Keep your page focused on one product, too many different products can be confusing and people will just leave. Try to capture email with an opt in box or page so that you can market to these customers in the future. Your first website will probably take quite a bit of time to build if you are new to this but afterwards you can start to replicate the processes you have used and build more sites quickly for other niche products. Don’t try to promote too many at once though, make a thorough and concerted effort with each one.