Serious Marketing Guide

In the world of Internet Marketing, the subscriber / email list is considered the most important part of the business and even more important than the sales itself.

As a result, marketers dedicate a large amount of time and money to collect a «list» of highly targeted subscribers. Building a highly targeted subscriber list is probably the most profitable thing you can do on the internet. A highly targeted list of email subscriber allows the owner to market either his products and service or other people’s products with a fairly high guarantee of success. However, with the proliferation of spam, consumers are very careful about giving out their email addresses. The best way to get people on to subscribe to your list in the first place is to build a squeeze page (also called a landing page). A squeeze page is a simple page that had a headline, some text and allows visitors to register their name and email address in the field provided. Squeeze page also could be used as a tool to ease consumer concerns, experienced online businesses create «Squeeze Pages» that detail what the subscriber will be receiving and the businesses privacy standards. A Squeeze page is not purely a web page that provides a capture form. A squeeze page’s main purpose is to generate leads where the major purpose of the page or site captures a name and email address. Squeeze page is created to draw the focus and attention of the visitor to applying action to one thing, opt in to your list for more information.

As a general rule, Internet Marketers try to keep the content on their Squeeze Pages to a minimum. Usually no links to other pages as additional information could distract the user or cause them to navigate away to a different website. The headline in your squeeze page is the most important part for it is the first contact point with your website’s visitors. This is where you must captivate them with an attention grabbing headline which will compel them to continue reading your text. Your headline must be clear of what you are presenting and your copy must connect with your visitors on an emotional level. A successful squeeze pages have been known to have conversion rates of 30-60% and some even higher. The conversion rates mentioned here are the percentages of visitors that choose to opt-in to a mailing list by filling in the form fields available. Squeeze page is often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email address. The autoresponder may be utilized to send a series of follow up emails or to provide an immediate download link to get information. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using Squeeze Pages. So for example, if your mailing list targets basketball you can offer basketball ebook / manual for free. Once your subscribers joined your email list, you need to mail responsibly otherwise you will lose subscribers as they opt out of your mailing list when you send irrelevant contents. Enjoy and Profits! Effendy Lie

As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience – I want top-of-mind awareness for myself, my business and my offerings. Now for years, I’ve known that publishing my very own newsletter would be an optimal way to do that and more however, as an innovative marketer, I kept coming back to the fact that there are already a ton of newsletters out there – and some of them are excellent. So I fought the concept of creating one tooth and nail. Did the world really need another newsletter? Then one day I happened to take off my scarcity-mindset hat and put on my abundance-mindset hat and came to the realization that there’s room for all of us out there. So I said to myself, “Why not, there are plenty of potential subscribers available to me; there are over 6 Ѕ billion people in this world! And a portion of those people are meant to hear the information I will provide, from me.

” Being an online entrepreneur, I knew that if I took this major commitment on, I would want to do it electronically because in my mind, it would be cheaper, faster and easier for me to produce. So I went ahead with an electronic version of a newsletter or better known as an ezine. For weeks I scoured my favorite ezines, looking for both what I liked and didn’t like about them and came up with a professional and traditional layout for my soon to be ezine. I got it all ready – it looked great, I was all set to go. Then right before I hit the send button in my contact management software, I slammed on the brakes. “Wait a minute”, I said, “What was I about to do”. This ezine, while potentially could be well received, looked and felt just like all the rest. Then my inner monologue really kicked in as I heard myself saying, “It could very easily get lost in the shuffle or worse yet, go unnoticed! That could translate into a significant number of people not getting the value I plan to offer every week – value that could possibly make or break a business”! And the conversation in my head went on and on and on. Bottom line, I just didn’t feel good about it anymore.

And I knew if my heart wasn’t in it, the subscriber would know and ultimately both the subscriber and I would lose! They don’t get great content and I lose a subscriber and potential ‘Raving Fan’.

Now I don’t believe in being different just for the sake of being different. I believe in being different when it makes a difference, to both my target audience and to me. I educate my clients and prospects all the time on how to differentiate themselves from the competition. Basically, it was time for me to practice what I preach. So I shifted gears and went back to the drawing board. That was painful. I was done. Why not just send it out? I just couldn’t. I wanted to create a something that made a difference and I wanted prospects to take notice. I wanted to create an ELF (Easy, Lucrative, and Fun) experience for them – I wanted a masterpiece. Then it clicked! I love to speak! I love to write as well but I certainly enjoy speaking more. I also knew that studies prove that people are more likely to listen than to read and that they also retain more that way. On top of that, there were a lot less audio-based ezines than print ones so I would certainly stand out from the pack. All signs pointed to using audio, so right away, I knew an audio-based ezine was right for me. I felt great about it! And the rest is history… So, what ways can you add more value to your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing them? – Because believe me, people will notice.

My ezine the “Marketing Minute” worked for me, what would work for you? Ponder that one a bit. © 2006 Online Marketing Muscle — All Rights Reserved.

Forum marketing or Social Marketing can truly be another great hidden source to add to you’re over all Internet marketing. It is a place were people with similar interest gather to discuss all types of topics for that subject. How affective is it for your Internet Marketing and generating website traffic? Forum Marketing can help in many different ways when it comes to marketing your website, here is how: First you want to find a discussion board or forum that is targeted to your website theme. Think of it like this would you market your website about jewelry to a forum about cooking? The answer is no. Participating in forums can help you and your website build an expert status online by posting answers to questions others have in a specific topic. Never posted in forums before? First thing you should do before just jumping in and posting wildly, take a look around and see what other are posting about, view the set up and feel the mood of the forum.

Once you have a good understanding of the forum then you can start participating in this targeted marketing platform.

Note: There is a sign up process for most good forums. Process is simple and only takes a few minutes. Forums normally use sign in to help better monitor the forum and protect it from spamming. Keep in mind that most forums do not allow advertising in their post and the regular participants of these forums can smell an ad from a mile away. This way of using the forums will not make you any friends so keep your content exactly that content. Add value to the forum by providing your own unique quality copy. Forums allow a signature line were you can place a small description about your business along with a link to your website. Here is where your link popularity can climb and climb steadily as new post creates new fresh content that the search engines love. Search engines pick up and index forum posts high so be sure to include important keyword rich topics and content in every forum posts so they will attract targeted traffic for your website through your popular keywords. Consider Forum Marketing as part of you Internet marketing strategies, it can have many benefits for your website and business that you may not have thought about.