The Real Secrets Behind The Internet Marketing Hype

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Christopher Robinson Hype is a short word with an ugly intention, to get your money without giving you what is promised. Despite the Can Spam Laws that forbid using hype in sales and ad copy it still rears its ugly head beckoning the unsuspecting entrepreneur with false hopes and promises. 1. Get rich quick schemes are #1 in the hype game: these are aimed specifically at those who are brand new on the Internet and are looking for a way to make some money. These newcomers are often branded as Newbies They are unfortunately prime targets for these cheats and con artists. These opportunities usually share a few points in common: a. Make 1000s in just 10 days without lifting a finger b.1000s are making boatloads of cash why aren’t you? c. Asking for money up front d. Frequent name switching e. You can never get anybody to answer your questions or worse still there is no real contact information f. The website is often garish and unprofessional looking. 2. E-books all fluff and no stuff: You pay them your hard earned cash thinking you are truly going to get the book that will reveal the elusive secrets of making money. After all knowledge is power right? Well yes, but these e-books are not going to give you anything but a hole in your wallet! 3. Courses offering the secrets of getting rich: In reality they are just a bunch of hot air. Just like the e-books they promise the sky and give you nothing but a sour taste in your mouth.

4. Network marketing programs-in pre launch: There are new ones of these cons going around every other month it seems. Their pitch is similar to the home opportunities and their target is the same, the unsuspecting Newbie coming into the brave new world of the Internet. 5. Sales letters offering the world and only delivering a worthless product: Theoretically the Can Spam Act was meant to put the damper on these but you still see this type of poor sales copy. 6. Ads in all shapes and sizes-despite the Can Spam Act we still see these. Like the sales copy these are meant to have been eliminated and there are far less of them around because many responsible ad coops do give guidelines for ads which includes not using hype. However a few do slip by. How to avoid falling into these traps with a few simple tactics: Get rich quick schemes: You have heard the old cliche, if it sounds too good it probably is.This definitely applies to these hyped up opportunities. There is no such thing as easy money in business. It takes hard work and patience. It is rare to see a real profit before 3 months and if someone is making it before this time it is usually due to some smart planning that has definitely taken some time and work. Avoiding these hyped up opportunities, is simply a matter of being aware of their pitch and doing research carefully into any opportunity that will cost you money to join. E-books (so called info products) Courses offering the secrets of getting rich: These can be info books, courses or reports. The way to catch these is to read between the lines. Look at the sales letter carefully. Tone of the clues is too much hype and no real benefits. They promise all sorts of things but it just does not ring true. The real giveaway is that they do not offer a real guarantee.

It is often hard to tell with these but read carefully and you will often spot the tell tale signs. Sales letters and ads: if they have too much hype avoid whatever they are offering or at least look into it carefully. The way to really keep yourself as safe as possible from these cons and hyped up schemes is to be careful. Never rush into an opportunity because you are desperate for money.

Always pull yourself up and ask yourself if this really makes sense.

When you do your research and read carefully before jumping in you will save a lot of money and disappointment. You will get burnt a few times. However remember you are not alone and with these few points you will be able to escape many of these scams. Learn from mistakes and look before you join and you will achieve the success you deserve on the Internet.

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Marketing — Simple or Hard?

Marketing On The Playground (TM) We all have choices in our lives and I remember saying to a therapist years ago — «experiences need to be difficult for me to learn.» I remember the look I received in return from a person that had been through more life experience than me and «knew» I was being, for lack of a better word, a martyr. However, I was «all knowing» at the time and was quite set in my ways that if anything was worth learning and worth doing, it must be difficult. WRONG! When I first started my business, Marketing was hard. It was hard because I let it be hard. I even supported it being difficult by saying, «I wasn’t a marketer. I just want to do what I do best and let my prospective clients waltz to me.» I was my own cheer squad of «Sis Boom Bah — Marketing is Hard» over and over. The fact is, anything is hard if you give it that kind of support. To flip that around, anything is easy if you think it so. Now, how do you make something easy that’s a struggle? 1. First and foremost — make it (them) your ally and give up the struggle! Let me give you a personal example.

I remember when I first came up with a new style of marketing approach; people didn’t get it and of course, didn’t support it. What I realized was those people were actually doing me a favor. I knew deep down I had something and they fueled the flame inside of me. I began to really appreciate their negative support almost to the point of asking for more…but I didn’t. Because those people became my allies, I now have a business helping others find their inner marketer. I did a basic, simple flip from negative support to ally. Write a marketing example down that you’re struggling with and turn it into a positive. 2. Keep it Simple — Marketing is ’smply’ letting people know what you do. How many times have you thought you needed some big elaborate marketing plan to make successful connections? Of course, the next step to that is when you thought you needed an elaborate plan, how fast did you stop in your tracks and out went your marketing? To keep it simple, think of what you enjoy doing. I love to bring solo-entrepreneurs together to brainstorm, both in-person and tele-conference. They really get a lot out of it and I meet more possible clients.

I am ’simply’ bringing a group together in a format that I enjoy and as the facilitator, all participants know what I do because I tell them about my business and myself during my introduction.

Write down what you enjoy doing that would gather your prospective clients together. Then, create a format to benefit their business and introduce yourself. 3. Write from your Heart — Tell a story of an experience. Articles on the Internet or in print happen to be one of the best ways to get yourself in front of people. Guess what I hear the most? «No one would want to read anything of mine and I’m not a good writer.» My response to «No one would want to read anything of mine» is don’t sell yourself short. So many of us take our talents for granted or don’t even look at them as talents. I bet if you searched the Internet you would find something for sale as a product or service that you do quite naturally AND you may do better. Don’t hold your information back — get it out there and if you think you’re not a good writer, simply tell a story and write from your heart. It doesn’t get any better than that. Marketing can be very simple and basic if you let it be. You can make it difficult by letting it be this HUGE thing or you can see it for what it really is — letting others know what you do via basic, simple methods. And don’t forget; turn your Nay Sayers, into your allies.

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How Do I Market My New Business On The Internet?

Marketing on the Internet can often be confusing for people, especially ones who are more used to more traditional methods of marketing and advertising. Doing your marketing on the Internet is generally far less expensive than more traditional types of marketing, though, and done correctly will yield great results. A first answer to the question how do I market my new business on the Internet is to do your research. I know that it often seems like that’s always the advice you get. Research, though, is vital to learning what types of marketing best suit your style and pocketbook. So before you start plunking down your money for banner ads, do your homework to find out if this is really the best, most efficient way to market your particular new Internet business. Planning is also an important part of marketing on the Internet. A common mistake Internet marketers make is to jump in with no real plan.

You will want to be certain that any marketing plan you develop fits your budget as well. The best advice is to start small and work up to more expensive marketing techniques. Doing your research, making a budget, and drawing up a marketing plan for your Internet business will ensure that you get off to the right foot. Some typical ways of marketing on the Internet are: • Banner ads • Solo ads • Ezine ads • Press releases • Email • Promotional offers • Linking to other sites • Pay-per-click There are other methods as well, but these are the most common and useful. All of the above methods are extremely effective ways for you to market your new business on the Internet, but a combination of several of them will bring you the best results. It will be up to you to decide which ones work best for you and how much you can comfortably spend. Marketing by these methods does require close monitoring and the ability to make adjustments when you see something that isn’t working or isn’t delivering the results you need to grow your business. The great advantage that marketing on the Internet has is that you can track your result easily and respond quickly with any needed changes to your marketing plan. Perhaps, though, one of the best and most cost-efficient answers to the question how do I market my new business on the Internet is to write articles and post them on website across the Internet. In these articles or at the end, you add your contact information with a link to your site. By providing information people need about topics related to your new Internet business and a link to find your site, you will get a lot of visitors—and more important, lots of sales!

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Can You Make Money Online? (Debunking The Myths)

Millions have tried, millions are trying right now and millions will continue to try in the years ahead. There is so much misinformation out there regarding making money online, that you can easily be forgiven for thinking that all these millions are enjoying unbridled success.

The real truth of course is that the vast majority are failing. Their hopes of earning a healthy living from home are usually shattered before they have even begun. There is no single reason for this. It’s usually down to a combination of factors, and I intend to look at some of the reasons for the now infamous quote, «95% of people fail in their online business». Some of the things I list below will doubtless be contested by many people but the harsh facts are that making money online, whilst entirely possible, is not the cakewalk that a lot of people will try to convince you it is. So, let’s get down to debunking some of the nonsense – hopefully this will save a lot of people a lot of time and frustration. 1) Affiliate Marketing – so much rubbish is spouted by so many people who have never made an affiliate sale in their lives. The affiliate marketing model is indeed a powerful one and has made a number of people very wealthy. However, you are very unlikely to succeed with affiliate marketing without going through an arduous and sometimes lengthy learning process. A huge swathe of articles you read about affiliate marketing are no more than rehashed PLR articles being used by lame hopefuls who are incapable of writing anything original on a subject that they are hoping to convince you they know all about. You can spot these peddlers of fifth hand information easily enough – look at the sites they link to, check their traffic rankings. Ninety Nine times out of a hundred you will find a cookie cutter website just like thousands of others or a direct link to an affiliate program that they foolishly believe you will sign up for having read their blindingly convincing pitch. Are they the people to look to for advice? Think before you answer……. 2) Freebie Seekers and Freeloaders – this encompasses so many people it’s laughable. They talk about their «business» and seriously expect others to follow their blind lead. The term «business», at least to my mind, indicates some sort of investment on behalf of the owner of that business – both in terms of time and money.

Those most guilty of this faux pas are usually those who sign up to a free program, usually in the network marketing or MLM arena, and use every useless and pointless form of promotion as long as it’s free. Much is said regarding failure rates in MLM schemes being so high, but one of the biggest is the freebie mentality. Don’t get sucked into believing you will ever make money online this way. The freeloaders are kidding themselves, but don’t let them kid you. The programs they sign up to for free often offer a paid upgrade and they live in hope (if they ever manage to recruit a single person of course) that they will grow fat on the subscriptions of others. Naturally this rarely happens, simply because they advertise to other freeloaders who have no intention of spending any money on their «business» either, and so the vicious circle continues. If you don’t believe me, visit any free traffic exchange and look at some of the webpages circulating there. These people are dreamers – they will never make money online until they accept that they are eventually going to have to spend money to make money. Let’s get real here – when you’re looking for potions or energy drinks or some other latest greatest product that is no more than a copy of an already well established brand, is the first place you think to look going to be a free classified site on the internet? Maybe you’d head for the closest traffic exchange? Think – you don’t have to do it for more than a few seconds to see why these things do not work! 3) Throwing up a blog on a free platform and filling it up with Adsense or other PPC ads is unlikely to deliver much success. This applies whether we are talking one blog or fifty blogs. Adsense is great, but it’s also a numbers game – you need big numbers in terms of pages and visitors to make big returns.

By big, I mean big – tens of thousands of pages receiving tens of thousands of visitors and you will probably start making a nice income. Throwing up fifty, a hundred or more useless blogs or splogs won’t work even if some people tell you that all you need are a couple of Adsense clicks a day on each one and you’ll be raking in the money. Great theory, but you won’t get the traffic to even generate those occasional clicks in the first place. Throwing up such poor quality free pages will achieve nothing – in fact, you’re more likely to get banned from Blogger and Adsense to boot if you’re not careful. Oh, and don’t think you’ll be smart and use auto surf sites to rack up huge numbers of impressions – using any kind of traffic exchange in conjunction with Adsense will get you banned very quickly. Our freebie seekers of course will tell you otherwise, expecting you to believe that their PR0 blog with no comments is really generating a thosand dollars for them every month, and that all you need to do is visit this or that site, where you can learn to do exactly the same. You will naturally be directed to a page through an affiliate link – Clickbank or similar – to purchase an ebook that the freebie seeker has naturally never laid eyes on, let alone read.

4) Making millions with PPC advertising.

This is a no brainer – all you have to do is pick some keywords, write a snappy ad, link to an affiliate program and gve your credit card details to Google, Yahoo, MSN or whoever. You will wake up rich beyond your wildest dreams. OK, maybe too heavy on the sarcasm, but it’s really not that easy. Ask anyone who has rushed blindly into PPC and lost their shirt in the process, paying for a truckload of clicks but generating nary a sale. I have a little more sympathy for these types than the freeloaders; after all, they have accepted that they need to spend money to make money, but unless you do your homework, it’s likely to prove costly. Even if you do your research beforehand, there are no guarantees that PPC campaigns will work for your business. Having said all that, PPC can be a very profitable tool, just don’t believe overly hyped claims from the totally inexperienced. 5) Start a blog and you will soon be collecting checks on a regular basis. Don’t believe this one either. There is a lot to be said for blogs as a marketing tool, don’t get me wrong. Blogs can and do increase your exposure tremendously, but apart from an elite few, blogs are usually not their direct revenue generators. A blog is a tool, and used wisely it will help an online business to grow, but it’s unlikely to pay the bills all by itself.

6) Article marketing – another area where a lot of ill informed and overly hyped prose is written. As a long term strategy, carried out correctly, article marketing can be hugely beneficial to a business of any kind, but it takes time to see results and there is a learning curve to go through. I actually saw someone advocating the tactic of blanket bombing article directories with PLR articles and slapping affiliate links into the resource box. This was in an article submitted to one of my directories. They even went as far as to claim that this would guarantee a huge number of hits and sales. This is just one piece of foolish nonsense from a clueless fool, who, no doubt is wondering why article marketing is so useless, whilst trying to tell others how rich it will make them. It is a fact that most article directories do not permit linking directly to affiliate programs in the resource box! It follows that this is hardly the way to proceed. 7) Work from home opportunities have become a breeding ground for scams and hucksters the world over. Global oppportunities for peddlers of schemes and tricks to make themselves rich have never been more plentiful. There are several «opportunities» circulating at the moment that are borderline illegal and when they disappear into the ether there
will no doubt be plenty to replace them. Promises of overnight riches rarely hold much water if you examine them even superficially. Just because you see a video of someone opening envelopes full of cash does not make it so. One «gifting» program of this nature has obviously sucked in a fair number of gullible souls who really believe that people will be queuing up to send them three thousand dollars just because they show them a poor quality video on a traffic exchange. Have you ever managed to sell a product online for three thousand dollars or more? I’m guessing the answer in most cases is – probably not.

If you fall for this kind of scam, you probably deserve to get rooked – after all, how difficult is it for someone to get three thousand in cash (there are plenty of ways), go to FedEx, mail it to themselves and then film it’s arrival and subsequent opening on a webcam. If that’s all the proof it takes to convince you, you have some painful lessons to learn. Whenever you read outlandish claims offering boatloads of money and retirement before you’ve even started working, in conjunction with proclamations that you don’t have to sell anything, don’t have to advertise, don’t have to do anything at all really, other than sit back and watch the money roll in…..and you find yourself believing it – my advice is to seek professional help.
8)Making money with sites that pay you to read ads, emails, visit sites, sign up for free offers etc etc etc I’m not saying that none of them work but in terms of time expended set against financial reward, they are usually a dismal prospect. Would you go and do a job for $20 a month? There you have just eight of countless things that you should not believe. Trust me there are plenty more. If you are serious about making money online, you are going to need a plan. You are going to have to spend some money to get yourself set up to do business. You will need a website of your own for starters (unless you intend to buy a hundred ebooks and courses telling you how to succeed without even this most basic of needs). This means hosting fees. If you are starting from a position of very little technical knowledge, you will have to dedicate a lot of time to learning the ropes or you will have to pay for the services of others. With most things online, the sooner you bow to the inevitability of having to lay out a little cash as you go along, the sooner you will start to open up some real possibilities.

There are countless ways to make money online, there are many people who are living proof of this, but try not to get caught up in the rubbish. I have not mentioned things like stock or currency trading simply because they are not scams. Trading online can be lucrative and you won’t need a website of your own for this kind of venture but you will need capital, and you need to understand the risks, which are not insignificant. However that’s all a subject for another day. As grandpa said, free advice is often pretty much worth what you pay for it. Just be careful what you believe in your quest for online wealth and you’ll avoid a lot of wasted time and disappointments. There IS plenty of free information on the internet and there are also plenty of free tools and software and services that may help you – but – you are starting a business and business means you will need some business capital to get off the ground. If you think otherwise and persist in looking for the elusive, no cost magic bullet, you are destined to fail and I don’t care what any rehashed nonsense some self help book tells you about irrefutable laws of nature or anything else. You need to do a lot more than just dream about online success if you wish to achieve it.

A closing thought – money may well make the world go round.

If nobody spends any, nobody receives any. If you can find me something that disproves that 100%, tell me where to sign up.

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Put Collectively Protected Your Site

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