Serious Marketing Guide

Karl Stadler Think back and remember the feeling when you received resell rights to a product for the first time. It sent a tingle up your spine and you could see the millions you were going to make. A while later after spending most of your imaginary fortune on imaginary things, and buying the dog a bone so big she would take a few lifetimes to finish it the bad old dude, reality, decided to make a comeback. You set up your webpage and payment links, bought some PPC traffic, wrote an article or two and really put a lot into promoting your resell rights product. Why not, you get to keep all the money you make. A couple sold but it never reached those heights you were hoping for, but at least it made you some money and that feels like you have achieved success, and indeed you have. But more importantly, you have also lined someone else’s pockets. You get resell rights to certain products with your purchase, or from a membership site that offers resell rights products to their subscribers every month in exchange for a subscription fee. Resell rights to products is a good idea, and yes, you can make money from it. The coin also has another side, and it is a more golden side than the one you are used to seeing. That side belongs to the owner or author of the resell rights product.

What exactly does he get from the deal and why in the world would he want to give the resell rights to someone else and get no money for his work? Allowing affiliates to market the product would make a lot more sense because he will still be earning money for each product that gets sold. A thought would be that once the product has outlived its initial value, you can then sell the resell rights to others because you have already made your money. This however might implicate that a product with resell rights would be inferior to a product sold by affiliates. This is not the truth by a long shot. There is however a difference between products with resells rights and affiliate products. Both products are aimed at the end user, but a resell right product is more targeted toward back end sales. Its purpose is back end sales and that is why the creator of the product sells the resell rights to others. The purpose of a resell rights ebook would be to give information or to teach something, but in the process of doing that it would promote other products to the reader to achieve what is taught in the book. So how is this done? You have a few products that you would like to promote.

You might own them or just be an affiliate for the products.

Take four or five of the products that are closely related to one another that would together achieve a common goal. Do some market research and find a profitable niche related to the products and you are ready for takeoff. As an example let’s take two software products and two ebooks about SEO. Write an ebook or report explaining step by step how to do on-page and off-page optimization. Explain to the reader how to maximize his rankings by using blogs and back links as well as how to optimize for the correct keywords so his site would be seen and indexed by the search engines. Four steps, four products. Broadly explain on-page optimization so that the reader will be able to do it manually and have enough knowledge as to what it entails. Leave out the fine details of the subject. During your explanations and tutorials as well as at the end of the book keep referring to the ebook you are promoting, and what advantages it will hold for the owner. Every time you mention the product it has a link to the product sales page, which of course is your affiliate link. Write your entire book promoting all the products you have decided upon. Now this does not devaluate your book, and you do give useful and valuable information to the reader even if he does not buy any of the products you are promoting.

Those are there if he wants to know more, perfect the system, or make it easier and faster to get to the end result. Your book will have value in itself and you can sell it for $20, 00 with resell or master resell rights or if it is a report sell it for $9.95. You will get some sales if you market your product well and others in turn will market and sell your product as well. But you will make the real money from the sales produced by the links throughout your book. That is why selling products with resell rights makes financial sense. The resell rights you give to the buyer adds value to your product and will in many cases justify the price you are charging. The dog has been good-naturedly waiting while you have been reading this article, please go get the dog a bone.

As the buzzwords go Web 2.0 is the current reigning deity. But how can one small businessman tap into it to make it work for his business? This article offers some tips to sync one’s marketing strategies with web 2.0 scenario. Want To Make Web 2.0 Work For Your Business? Silicon Valley loves its buzzwords, and none more than it does Web 2.0 these days. But what exactly is it in terms of website development and strategic internet marketing? Unless you’re a diehard techie, wish you good luck in figuring out what it means. Web 2.0 technologies bearing names like wikis, blogs, RSS, AJAX, mashups and the startups hawking them — Renkoo, Gahbunga, Ning, Squidoo sound to be straight out of Star Wars, right up Mr. George Lucas’ alley. So what does all this mumbo-jumbo means to a normal businessman – a value multiplier or ‘only for geeks’ stuff? Rest assured Mr. Businessman, for all its appeal to the young, the nerds and the wired; Web 2.0 may end up making its greatest impact in business. And this could well prove to be the one vehicle to usher in more changes in corporations that are already in the throes of such tech-driven transformations as globalization and outsourcing. Indeed, what some are calling Enterprise 2.0 could transcend the whole lot of organizational boundaries, between managers and employees and between the company and its partners and customers. So how does one go about making Web 2.0 work for his/her business? Let’s see how: 1.

Work out a plan Don’t dive in just for the sake of keeping abreast with the changing world and its technology. Be clear about what you’re trying to accomplish, how and where Web 2.0 can help your business, how much you’re willing to invest and what time frame you are working on. Plan ahead! 2. Good content is the key Web 2.0 is the social web, but it’s still content-driven. And the control lies in the hands of the users here, mind you! You might think yourself to be the smartest marketing man this side of the Suez but remember, it is the user who would determine how good or bad you are. Lousy content leads to lousy marketing, no matter how flashy it is. Make your content relevant, interesting and real. Put yourself in your customer’s shoes, ask yourself questions you would as a customer and answer those with your content. 3. Be information provider not a salesman Help, inform, educate but do not sell. Web 2.0 is all about people connecting by helping each other. No salesmen allowed! Think education, not advertising. Deliver useful, nuts and bolts stuff or honest opinions they can believe. That’s how you build credibility and trust that lead to new customer relationships. 4. Have a free hosted blog WordPress and Blogger both have very useful and simple blogs you can setup for free. Use them to start blogging and get a feel for how it works and how people use Web 2.0. Dip your toe in the water to test it before diving straight in. 5. Do it yourself Web 2.0 is about being real. It’s real people connecting with each other. Make sure you or your employees create the content and do the work to start with. And when scales demand it, hire a professional company offeringstrategic internet marketing services. Still keep tab on what they are doing and what they are writing. Surf blogs, YouTube, Google Videos, Del.icio.us, Digg, Reddit, StumbleUpon, Technorati and other social media websites. Get a feel for how they work and who goes there. Become part of some social media communities. Make new friends online. Get in touch with professional web development companies and firms providing internet marketing services well versed in Web 2.0 tools and marketing ways. Immerse yourself in the Web 2.0 culture so you know how it works and where and how it fits in smoothly with your marketing plans.

The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the “Information Age”, or should we call it the “Internet Age”. The Internet is simply not a fad or a flavor of the week. It is the real deal and it is here to stay. It may morph in one way, shape, or form however, it is here to stay and the most successful businesses are taking advantage of it. So why exactly should you take your business online? Although there are tons of reasons, here are 5 key ones: 1. It is expected. Quite simply, the Internet is one the first (if not the first) places people look to find out more about you, your business, and/or your product. They look for your website as well as information they can find out about you from other websites.

Yes, I dare say it, in 99.

9% of the cases, it will damage your credibility to some degree with a prospect if you cannot be found out there. 2. It is cheap. Never in history has a marketing medium been available to all businesses, no matter the size of their company or bank account that afforded them so much possibility for success. Obviously money if applied properly can increase your results on the Internet; however, you really can get started with little or no money. Skeptical, just read some of the books from the “Guerrilla Marketing” series by Jay Conrad Levinson. 3. It is immediate. Face it. We live in a world of instant gratification. We want everything yesterday. If something is not immediately available, we just may lose interest or worse yet get it from somewhere else – like your competition. 4. It is 24/7. The Internet simply never sleeps. Having and implementing an effective Internet strategy can be like having a well tuned marketing and sales force that continues to do your bidding around the clock. 5. It is global. Why limit your business to the 15 minute radius surrounding your office? Your current competition certainly isn’t and new competitors are seemingly coming out of nowhere every day. Look at the Internet as a means to allow you to share your genius with prospects who otherwise might not have had the opportunity to experience what you have to offer.

So in closing, what’s the best advice I can muster up on this topic? Make a sincere effort to understand the Internet and the sheer power and opportunity it brings to your business. Create a plan of attack and get in the game. Play on the grandest court available today, the Internet! © 2005 Online Marketing Muscle — All Rights Reserved.

Googles newest algo changes with some reports stating reciprocal linking holds less weight than one way linking. Reciprocal linking for your Internet Marketing should you or shouldn’t you exchange? The answer to that question is both yes and no. Let me explain. When it comes down to deciding whether to exchange links or begin a reciprocal link campaign you have you have to be careful of the black hat label. First – stay away from sites with low or zero page rank ( 0-2 ) if possible. These sites need to show value to google before you should consider exchanging links. Make sure not to link exchange with direct competitors or similar products. You want to separate yourself from the clutter of same products or service. Try to look for sites that have complimentary items – example: you sell film for cameras so it may be a great idea to do reciprocal linking with a site that sells cameras.

Do Deep research about your potential linking exchange partner by using Alexa (free tool).

See if your potential link partners website is generating real traffic at all.

A stale site with no real attraction to visitors will not do much for your Internet Marketing Strategy. Note: Make sure you only exchange links with websites that are related to your business. Do not exchange links with a gambling site if you have a camera film website, Google can smell a rat from a mile away so do not put your website in a bad position for black hat techniques. But don’t just exchange links for Googles Search Engine. Do reciprocal linking because you and your link partner can benefit from the exchange like cross marketing, helping both websites generate more traffic and supply more options for your visitors which may help you both grow your business online. How do I exchange links with other webmasters? When you go to a website you would like to exchange links with see if they have a links page, if so contact the webmaster. Make sure that you look over the website carefully looking for red flags that may hurt your ranking in search or hurt your reputation online. When you contact the webmaster let him know you looked at his site and explain why you think both of you can benefit from this partnership of exchanging links. It is usually helpful to place his link on your site before contacting him and when you send your request inform the webmaster that you already placed link on your site and it will only remain for 10 days.

If there is no response remove this link from your links page. So even thou one way linking seems to hold more weight in search, reciprocal linking still has a place and value in you Internee Marketing.