Serious Marketing Guide

Alicia M Forest and ClientAbundance.com Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they’re ready to hire you or buy your product, you’re right there in their inbox. And having a way for them to join your list that is both simple and effective will dramatically increase both your list numbers and your sales. Here are the three biggest mistakes I see regularly on business websites: 1.

Not having a way to capture your visitors. Most people don’t bite on the first pass, and once they click away, it’s unlikely they’ll be back. Don’t lose them by not having a way for them to sign up for your list. 2. The opt-in box is buried. If your visitor can’t find the form to sign up, then how can they? TIP: Testing shows that the upper right-hand corner of your webpage is still the best spot for your opt-in box. 3. The sign-up form says something unenticing like «click here for mailing list» – ugh! So, here are 5 proven ways that you can instantly increase your opt-in rates: 1. Give your visitor only one choice. Some of you may have heard of a 1-banana or a single action website, which is exactly that. You’re giving your visitor only one option – sign up for your list via your free ezine, special report, checklist, ebook, etc. They get their freebie in exchange for giving you their email address. One of my clients recently implemented this idea for her coaching business, which was a big leap of faith for her. I just got a joyful email from her saying that she’s noticed a substantial increase in her opt-ins since! It works, so don’t be afraid to try it. And by the way, a testimonial or two on your 1-banana website doesn’t hurt either.

2.

Write enticing copy. Remember that people tend to skim what they read online, so make sure you have an attention-getting headline and some additional brief copy describing the benefits your visitor will receive by signing up for your list. As always, make sure it answers the most prominent question in your visitor’s mind, «what’s in it for me?» 3. Have only two form fields: First Name and Primary Email If you capture someone’s name along with their email address, you can easily personalize any future correspondence with them, which is proven to increase open and response rates. In other words, if you address something to someone individually, they feel more connected and are more likely to respond well to your mailings. If you ask for a Primary Email address, many people will give it to you, as opposed to a back-up email address that they hardly ever check. And You’ll get higher quality email addresses simply by asking them to give you their primary one, which means you’ll have less bounce-backs and your emails will actually get through to the people who asked to receive them. Only having these two form fields makes it a snap for someone to sign up, and you want to make it as simple as possible for your visitor to do so. 4. Have a clear submit button.

Like having a 1-banana website, you want to make it very clear what it is that you want your visitor to do. Have your submit button say something like, «subscribe» or «sign me up now» or «send me the ecourse» (that’s what mine says). 5. Share your privacy policy. Share your privacy policy on the same page, and keep it simple. Something like, «We will never share your email address, period.» will work wonders for alleviating your visitors’ fears of getting lots of spam. Follow these 5 easy-to-implement strategies and you will dramatically increase the number of websites visitors who sign up for your list!

Titus Hoskins Very recently, Google within its Adsense advertising program, introduced video ads to the world wide web. Companies, businesses and advertisers now have the option of using online video ads to sell their products and attract potential clients.

In addition to text and image ads, advertisers can now place video ads on participating websites throughout the web.

These video ads will be offered in three formats: Medium Rectangle (300 X 250), Large Rectangle (336 X 280), and Square (250 X 250). Those websites or webmasters participating in the Adsense program will be paid in two ways: contextually-targeted ads on a cost-per-click basis or site-targeted ads on a cost-per-thousand-impression basis. The video ads will be displayed on the websites in a static state, if the visitor clicks the ad the video will play once within the allowed space – you can click replay to repeat the ad. You can also click the displayed URL or ad to go to the advertisers’s website. In short, Google has brought commercials to the web. Google video ads may play a significant role in the whole web marketing process. Giving visitors the option of hearing the advertiser’s sales pitch/messages without leaving the host website. In our fast paced, hurried world this may be a welcomed addition to any website. You can learn more about Google video ads here: https://adwords.google.com At first glance, this move by Google into video ads may seem like only the next logical step in the online advertising process, just another way to better serve their patrons. However, in a broader context, these video ads may prove to have much more significance for the world wide web.

Video ads will no doubt prove to be another stepping stone in the gradual evolution of the web into a Billion Channel Universe. Helping to turn each website on the web into an information channel – much more similar to a TV channel than a webpage. And much more aligned with infomercials than commercials. Nothing stays the same, not even the web. As downloading times decrease and video clips/streaming becomes the rule rather than the exception, all websites will be turned into information channels. Highly targeted interactive channels providing or serving up the one thing that matters most on the web – information. When the introduction of RSS (Really Simple Syndication) and the rapid proliferation of wireless services and devices around the globe; one may even argue the rudimentary groundwork or framework for a billion channel network already exists and already broadcasting their messages or signals out to all interested parties. Depending on your point of view, this can conjure up a frightening image… a billion infomercials blasting their messages 24/7/365, bombarding us with sales pitches like there’s no tomorrow. However, with Google video ads and with this hypothetical billion channel scenario, there is one big distinction that must not be ignored. One distinction that changes everything. All these channels will have targeted visitors who have voluntarily and of their own free-will searched out these channels or websites for further information. They WANT to view the information. They MAKE the choice to click the ads. From a marketing perspective, this makes all the difference in the world. A targeted prospect is in the right mindset to hear your sales pitch. A targeted prospect is much more likely to buy your product or service. A targeted prospect will have a much more positive effect on your bottom line. As with any form of marketing, it is the effective methods or techniques that get readily adapted by competitive businesses staying one step ahead of the mainstream. Whether it is using audio or video ads on their websites, savvy online marketers will explore and exploit any new medium very quickly.

Google’s video ads may prove extremely lucrative for those marketers. Seeing The Big Picture On a larger scale, video ads, infomercials or webfomercials may also help in turning the web into a billion channel universe where any subject imaginable or even unimaginable are offered up for your viewing pleasure. Depending on your feelings this may be: an obscene commercialization of the web, a marketer’s paradise, or a shopper’s dream come true. Take your pick. Regardless of these differing viewpoints – marketers, small business owners, and ordinary webmasters should realize that the introduction of video to their sites does offer many marketing opportunities that can’t be ignored. It is one more powerful marketing tool they can use to increase sales and raise conversion rates. Proceed without video at your own risk. Get ready for the Billion Channel Internet and could you please pass the Google remote.

Wow! Internet Marketing Guide. What an interesting concept. Internet marketing is a pretty cool business. You can work from any where if you have a lap top and an Internet connection. I am typing this article from the bar in our local pool hall.

I am playing in a 2 day pool tournament.

A few weeks back I attended a 3 day Internet Marketing work shop in Orlando Florida.

This was cool because I live in Colorado and the weather in Florida was a nice change. I did not just hang out being lazy in Florida. I wrote several articles on my free time and I was in work shop meetings for over 30 hours. You Must educate Yourself if you want success. What is an Internet Marketing Guide? It could be a detailed plan on how to market something successfully online. It could be a person who guides you in your marketing efforts like a coach or a mentor. This could even be a detailed plan that you create for yourself. I love the business because you can literally work from anywhere. Is it really work? I grew up farming and ranching. Work to me is spending the day with a shovel in your hand. Loading and unloading trucks can be hard work. Working cattle can be quite a chore. Sitting in front of the computer typing is not hard work to me. Don’t get me wrong. You can’t expect to just throw up a website, or place a link somewhere online and expect to make massive amounts of money over night. You will need to place quality content in blog articles, post to article directories, participate in online forums, put up web pages with good content and submit a press release now and then. You will also need to find good products or services which provide true value to people.

This can be something you come up with yourself, or it could be some high converting affiliate product. Question: When does success come before work? Answer: In the dictionary. When you are thinking about your next online marketing project, make sure you sit down and plan out your steps to success. Design yourself a good Internet Marketing Guide. This will bring the money in much faster than the fly by the seat of your pants wing it method.

If you are not sure how to set your guide up, start with some Google searching and find a good guide already written. A blue print to home business success. That’s it for now, To Your Success. Ted

Black is beautiful. Well, the beauty of black is simply indisputable. A fair maiden in a figure complimenting black knee length dress is an ethereal sight. Earlier mainly used as a colour of mourning, black dress shot to fame after Audrey Hepburn wore a little black dress in the 1954 movie Sabrina. Today a little black dress is considered to be an indispensable part of a women’s wardrobe. The flexibility to easily combine black with any other colour is its greatest benefit. A simple black dress could be easily transformed into an evening dress with an slight interplay of diamond accessories, stilettos and long gloves. It can also be paired with a black suit jacket, demure accessories and simple pumps. The same could also make a great daytime business meeting dress. A black is a neutral colour and doesn’t catch the attention easily.

You could easily wear a black dress three days in a weak in different combinations and rouse the least suspicion. The other greatest advantage of the colour black is that it can easily camouflage dirt and stains and you need not worry about them being easily noticed. In fact, it is not just the accessories like earrings, necklaces, bracelets, purses, hair bands etc., but you also use your jackets, sweaters, shirts, scarves, shrugs, and shawls as accessories to brew a new fashion statement. You can comfortably top a sweatshirt, sweater to shirt over your little black dress to brew up a new fashion statement effortlessly and without bothering about the looks. In fact, the possibilities available are so vast that sky is actually the limit. For more information,log on toBLACK DRESS.