Serious Marketing Guide

Mark Nenadic The ideal for many people is to have a website that creates its own revenue, building a substantial income for its owner while he or she lies on a beach somewhere on a tropical island. Though that has happened for a very limited few, the rest of us need to take certain important steps to make sure that we earn enough money from our websites to maintain a comfortable lifestyle. Among these steps, there are five that have proven to be the most effective for generating additional revenue on a website. These steps are: 1. Creating superior content 2. Measuring the actual potential for income held by your website 3. Preparing your site in a way so that banner ads fit attractively and practically 4. Study the demographics of your visitors 5. Register with all of the major directories, and any of the smaller ones that deal specifically with the subject of your website Superior content should be considered the most basic necessity of any website that is to become successful.

Content is the main source of value for a website from the point of view of the visitors. Therefore, your content needs to be so great that it creates tremendous value for your site. This will make certain that people talk about it, spreading the word verbally, and you may even be written up by the media. A content-rich website will include such items as (for example): • Information – this can include articles, product reviews, website reviews, detailed and descriptive links to other sites • Free downloads – this can include software, ebooks, reports, and other digital items. • Entertainment – this may include such elements as music, pictures, videos, games, quizzes, and other fun items. • Services – anything that can be provided online can be included here, such as site monitors, calculators, submitters, and other online services. Good quality, unique content can be quite challenging to create. If you have the time and the skill, you can write it yourself, but you may need to hire an expert to write it for you. This is, however, much more effective than using free content from elsewhere, because it makes certain that your site content is unique. Your site’s income potential should be determined very early in the process of its creation. Consider the amount of traffic you have already developed, how much you realistically believe that you can build, and how much you would need to make your advertising’s compensation worthwhile. When you design your website, do it in a way that banner ads will fit well in the appearance and functionality. This way, when you include banner ads that will pay for their click-through and click-through rates, you’ll be able to fit them in without having to reconstruct your overall website design. The more quickly you can introduce new banner ads that will provide you with income for your website, the better your revenue will flow.

Once the site is easily displaying banners, you should join as many promising affiliate programs as possible, and display their banner ads in all of the suitable places. It is important that you create as many impressions as you can so that you will create a direct line of traffic through your affiliate links and build your income. To be able to properly gear your site to send people through your links, you will need to know your demographic. Of course, we can’t all afford to do extensive demographic studies, however there are some things that you can do to become familiar with who your primary market includes. You can study what your successful competition is doing, and who they are gearing their marketing toward. You can also offer free newsletters or other free features through registration where certain general demographic information is shared with you. Once your site is all set up, it’s time to register with as many of the large directories as you can. Then, find out about smaller directories that focus on the topic of your website, and register with them as well. This will not only help your inbound links so that you’ll achieve more effective search engine optimization, but you’ll also create more ways in which your site can be found.

Your last step is simply to pick the beach where you want to relax as your revenue flows in from your successful website.

llbglobal Is it possible to build an Internet business from nothing? That’s sort of a loaded question if you ask me. The real question is, are you willing to do what it takes to build an Internet business? There are a lot of people who seem to believe that starting an Internet business is easy and cheap. The problem with this kind of thinking is that it’s simply not true. To start a successful Internet business you need to understand that the same rules of business apply as in a regular brick and mortar store. Starting an Internet business can be even more difficult because you have the added problems of generating traffic to your website. This is not an easy thing to do. Finding ways to generate traffic is an art of it’s own. There are a million scam services, safelists, lead buying, and many others. So where do you get good traffic? I’ve found that there really isn’t one way to generate traffic. It’s not a good business practice to put all of your eggs in one basket either. Think about traditional businesses for a moment. Most businesses use several advertising campaigns. From print ads to radio to TV, there are many ways that a normal business will advertise. It’s your job as a marketer to come up with cleaver advertising campaigns. You need to think outside the box. Not every online user has their credit card out and ready to buy. The idea is really to create some good value for people. Think about when you are shopping online, you want the most for your money. Look at ebay for instance, the auction service is so popular because people want value. You can apply these same tactics and get some good responses from customers. Giving value is the easiest way to get people to buy your products or services.

The other thing I have noticed is that people who wish to start an Internet business really don’t understand that you may be required to ware many different hats. You have to learn to become a web designer, writer, marketer, and about 5 other jobs to create a successful Internet business. None of these things happen overnight either. It requires a lot of dedication and skill. But more importantly you must acquire the Know-how. Education is useless if you don’t know how to apply it. So to answer the question of building an Internet empire from nothing, yes it can be done but it takes a serious amount of education, know-how, and dedication. So now ask yourself, do you have what it takes to build an Internet empire?

For those online business owners getting through the day can be hard.

You spend all kinds of time at the computer answering e-mails, fulfilling orders, and updating your customer lists.

This is very important and essential for you business but it won’t make it grow. This won’t make more people buy or bring in new traffic. How can you manage to get all the necessary grunt work done and still improve your product or service, increase traffic, or campaign a new idea? You need to be able to market your business to make it work and generate a good profit. Automation is the key to running your business and growing it at the same time. Automating necessary tasks can get these thing accomplished with you having to lift a finger. This gives you more time to focus on growth and increasing traffic and sales. It is the key to success for online business owners. Automation offers the solution of providing awesome customer service that frees up your time for bigger and better things. An autoresponder is an amazing tool to have that can make those pesky e-mail chores go away. They can help you to:  Get sales on your products and/or services 24 hours per day 7 days per week that will bring in more profit.  Have excellent credibility with your customers by having instant responses to his or her inquires for more information.  Increase sales potential by answering questions quickly.  Provide instant order confirmation that will keep customers coming back and telling other about you.

Increase your sales by up-selling backend products automatically. As you can see the faster you get your business automated the better off you will be. This will let you work on generating more growth and add more content to your site. You will be equipped to handle thousands of customers with out getting bogged down. You will be able to auto respond to confirm orders or shipping. You will also want to use theses to answer the most frequently asked questions and or provide more information about what you are selling. This will allow an instant response to come through to the potential customer so they don’t have to wait. You will need look at what type and how many autoresponders will work for you. There are four main ways to get them. You hosting company may offer a few in their package. This is good if you only need a couple. You can get free ones but they will have third party ads attached to them and are limited in their usage. The paid autoresponders allow you to buy as many as you need and use them as you see fit. They don’t have restriction like the free ones do. They also don’t carry any ads in them. Then there is an e-mail management solution that is geared towards e-mail marketing. You would use that tool to set up your responders. http://www.rodlarrivee.ws