Serious Marketing Guide

It is so true. Probably only five people out of a hundred who attempt to make a living at internet marketing, actually do Can you guess why? It takes too long. In our modern society we want instant solutions. Instant attainment of our dreams and desires. While this might work for buying a new car, where it can be bought with finance, achieving several thousand dollars a month with internet marketing is not so quick. It takes time to build a business. And making money from the internet is a business. You see, many people get discouraged. They see only a trickle of results from all their efforts and decide it is not worth it. That it is too hard. I know. I have been there myself. You spend weeks looking at a few cents or dollars trickle in a day from adsense, or another income stream, and the amount barely increases each day, or even decreases, that it really is not difficult to understand why people just give up.

What you need to realise is, this effort has a cumulative effect, whereby after a certain period of time, it all begins to get easier. Think of it like pushing a huge rock up a hill. Would you not think that was tough? Definitely. However, when you finally reach the summit of the hill, and begin rolling the rock down the other side, the task of pushing the rock becomes so much easier. It is the same principal with internet marketing. When you start out, the learning of it and getting momentum started in your business, takes a while. Then after working hard for many months, it suddenly begins to get easier. The sad thing is, so many people never reach this point. It is less difficult to work an hour for a paycheck, than work an hour now and get properly compensated for your efforts six months later. But the rewards are so wonderful. To work when you want. To take holidays when you want. You must keep your eyes on the internet marketing prize. So few do long enough to reach it. But that does not mean you will not. Each day you are working on your internet business, remember that eventually you can not help but succeed, as long as you never give up. In the darkest of days, it must seems like true success will never come, and this is what separates those who make it and those who become mere casualties along the way. I do not want this to happen to you. Be strong and push through during the hard times. It will be worth it in the end. Copyright Gary Martin 2006 All Rights Reserved

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Jeff Smith It’s a very odd phenomenon, the fundamentals of business are so simple and yet the failure rates of business continue to disappoint at well over 50% – looking even more dismal the longer you track a business from its inception. On a more specific level, I have had a great deal of experience in the information product marketing business segment both offline and online and see marked differences between those who struggle with this business and those who take off and never look back. One of the biggest factors differentiating the hobbyists from the real big money earners in the information marketing business is the degree to which the entrepreneurs look at their ventures as end-to-end businesses versus businesses that are based on a single event (website developed, ebook written, affiliate marketing site created, etc…) Once you begin to look at the various facets of your information product marketing business, it becomes obvious that there are many skills required to carry out all functions of your plan.

It’s likely that you are better at 1 or 2 of these, perhaps being able to perform all functions, but not to quite the same level. Considering the information marketing business and your role within that business is a critical factor toward your results. So, let’s look at the skills required for your business. 1. PLANNING STRATEGY: Over and over again I’ve tried to drive home the importance of coming up with a business plan for your information marketing business. Starting with a 3-5 year goal and working backward is a great way to chart a course making your journey more certain. For someone who loves to take action, this stage can be a little daunting. Realize however that it must be done, if you struggle with business planning, then hook up with someone who has been through the process before – you may even find such a person at your local entrepreneur or mentoring program offered by Entrepreneur centers in many towns and cities. 2. RESEARCH AND TESTING: A critical, often underestimated set of skills important to the success of your information product is the ability to research a market for opportunities and test your market, ideas and topics for signs of existing demand and spending activity. People who have great skill at tapping into opportunities in a market often are curious by nature, good listeners, have a good ability to relate concepts to one another and generally are good investigators. 3. JOURNALIST SKILLS: Closely linked to research and testing, a journalist combines the skills of uncovering the the few «in depth» questions that your market really wants to know, networking skills, a very powerful knack for asking questions, a true passion for their topic and a good ability to write or edit their work to bring out the most important points. 4. PRODUCT CREATION SKILLS: Product creation is really about understanding the format(s) that best suite the material you will be marketing to your customers and being able to quickly and efficiently package that material in written, audio, video or in real-time seminar formats.

Remember, we are trying to find your idea skills. We can all master each of these tasks if we are given enough time and teaching, but what you want to do here is give an honest opinion of your current strengths. For example, if you were an expert at packaging audio and video products, then it would make more sense having someone else plan your business and generate the content, while you can focus on your strength of packaging products behind the scenes. 5. MARKETING SKILLS: I’ve split marketing skills into two large sub-groups, skills that require behind the scenes work and skills that involve outbound and relationship management activities. For example, you could be quite good at creating press releases, marketing plans, written articles and interviews, blogging, etc…these are all examples of behind-the-scenes marketing typically enjoyed by people who like to work alone, have more control over their environment and perhaps are more on the introverted side. Alternatively, marketing skills such as networking, public speaking, team building and leadership lead to more successful outbound and relationship marketing. Both are required to raise your business to the high-achiever ranks, few people are experts in both of these areas. Bet you didn’t realize there were so many skills required to operate your own super-profitable information product marketing business did you? No wonder you get overwhelmed by the sheer effort all of this requires. A couple of these skills may allow you to perform that part of your business in your sleep, while other factors mean you take four-times longer than an expert to accomplish the same task. Its no wonder that most people hit roadblocks along the way. Even if you master each of these areas enough to get your first product out the door, can you really scale your business success to where you want while doing all of this yourself? By now, you should have a good idea of what strengths you bring to the table and more important, which ones you do NOT.

By understanding where you need help, you can make decisions about how you want to structure your business, what type of business you would like to run and who to look to for help.

New World Opportunities Inc. I think back to my days as a manager in the POS/cash register roll and ribbon business (one division of many in a large direct sales organization) – a business that continually required motivation of the sales troops-and I sometimes reflect on the techniques we employed as managers of our various divisions. If we were discussing handling a stable of professional athletes,I’d like to believe that -with most of them making salaries of $1-10 million a year – that no motivation would be required. Though, I harken back in recent times to a series filmed for HBO called «Arliss-life of the sports super-agent» and beefy contracts with generous signing bonuses were seldom enough. I recall one hilarious episode featuring a big-name basketball player who absolutely required add-ons like a 8-man hot tub for his new crib, a jewelry allowance for his bling,bling appetite and the use of the owner’s corporate jet to fly his extended family around.

But in my case,it was a different animal when we are discussing young people-most in their early 20’s – making a range of $200-$1000 a week back in the late 80’s/early 90’s. The name of the game was sales and grant it;we had a lot of fun,held mostly entertaining and informative morning meetings and afternoon pow-wows and threw a lot of contests and bonus money on the board. But even with all that going on,people get complacent and same-o,same-o becomes the same-o. I was not your typical sales manager and I prided myself on drafting up creative ways to shake things up . While simultaneously providing some fun and excitement for my people I stilll wanted to create a stronger sense of community. It was also a bigger challenge for me than my colleagues who ran the other 8 or 9 direct sales divisions as their people would get all rah-rah’d up in their lengthy morning meetings and then they would be turned loose on the streets,apartment complexes and office stacks for the rest of the day leaving the managers free to interview,shop,conjure up a contest idea,flirt with secretaries,etc.You get the idea. I,on the other hand, had my people with me all day as our platform was inside sales.So creativity to the «n» th degree was the call of the day often . Here are just a few of the «ideas» that I came up with and actually executed. A few may seem off the wall but what the hey…………at the time it seemed like a good idea. Yes,they got results. Good ones. It was a flat period for our office come often in early February.Retail was down and consumers were busy paying off their late December shopping spree frenzies. Yet, the weather was unseasonally beautiful,clear and warm and was going to be so for a good week or more. I figured why not use block ‘n tackles and take the desks and chairs right up through the skylights and place them on the roof where we had a magnificent view of the North Shore mountains along the coast of the Burrard Inlet behind the city of Vancouver.

The staff loved it ,taking in that fine air whilst enjoying the sun in perfect 72 degree weather and sales actually boosted by close to 40%. Another time,I closed shop early as I felt we were banging our heads off the wall in the office during a heat wave so I chose an air-conditioned pool hall and we staged an all-afternoon tournament and went out for pizza after at a real,neat vintage parlor.

They had a blast and came back the next day or few with a vengeance.

This was a good one. I had them all change caps for one (hot) day and go out on the streets with one member of the other divisions to give them a sense of perspective as to how good they had it. After all they received a guaranteed salary in our force and the others were all on pure commission. Wow, did that provide a wake up call and a very sweet result ! My piece de resistance and ,perhaps controversial, was taking them to a 100% nude beach with a great local history near the largest university grounds in all of Canada. In retrospect,I was probably the only one who took it all off ( there were 20 or so of us) as I was quite unabashed that way. I was actually the one conducting the meeting. Good thing I was in shape. Regardless of the preference of each of our team,they returned back to the office with a lot of energy and now knew to never know what to expect with me at the helm and that kept things interesting to say the least. To conclude,different types of businesses may require a different scope in approach but the one common denominator is that we are all human regardless of the nature of our daily grind and our personalities. Keep things fresh and provocative and odds are you will see less turnstile swinging in your personnel complement and a turbo boost in production not to mention an overrall higher morale.