What is your favorite form of media

Media terminology and definition

The concept of media is on everyone's lips, but it is often unclear what exactly it is about. In the following, it is therefore intended to determine exactly what is meant by a medium. In addition, various media should be named and their strengths and weaknesses described.

What exactly is a medium?

The term medium means a mediating element. Literally translated the term is medium namely middle or the middle. For about thirty years the word medium has been used in its plural form media and means all kinds of things Means of communication. Originally, however, the term had a slightly different meaning. With the Greek philosopher Aristotle he appeared in the field of physics. However, the medium is always brought into connection with communication.

In the early Christian and extra-Christian ideas, a medium represented contact with a divine. Last in this series is the sober definition of the medium as Transmitters of information. It was not until the 20th century that the term began to be applied to technical devices that can establish communication between a transmitter and a receiver.

The following media term is currently used: As a rule, it is technical Communication channels in front. whose job it is to convey information. In colloquial language one hears the term of very often Mass media, by which means of communication are meant, which can cause a particularly wide dissemination.

What different media are there?

The kind of media that everyone immediately thinks of are the so-called Print media be. With the term print media are classic printed information carriers meant. This could be newspapers and magazines, for example. Books, cards, placards and posters also belong to the group of print media. Last but not least, catalogs, i.e. advertising material, also belong to this group. Calendars, flyers and postcards also fit into this category.

A medium that is only available to a few people or, as a rule, to those with a degree is scientific Publications, on which information can be found at a later point. The so-called print media are usually printed on paper. This way of disseminating information has its origins with the one invented in the 15th century Letterpress. Johannes Gutenberg enforced this rapid form of publication and its distribution at the transition into modern times. The goldsmith succeeded in designing a completely machine-written system in which you can set the individual letters and then have countless prints made. At that time, the invention of the printing press was mainly used to reproduce the Bible.

In the following centuries pamphlets, newspapers and fiction were added. In connection with the print media, it should also be mentioned that in Germany the Freedom of the press applies, i.e. newspapers and book publications may not be censored.

However, it is required by law that every publication be one imprint needed. This includes the most important data of the person who makes the publication. This includes the name, address and, if applicable, a telephone number or email address or the address of the publisher.

new media

The so-called new media, which are to be explained in the following, are differentiated from the print media. The so-called new media appear in digitized form. Only when PCs and Internet they made their appearance. This group includes on the one hand DVDs, CD-ROMs and digital books. On the other hand, the group of new media also includes online publications such as e-zines or weblogs. Both are ways to make news that is regularly updated available to people online.

However, these are often online editions of magazines that have actually been printed. Small magazines in particular, but for special topics, also like to use the inexpensive method of online publication. Because the maintenance of one Ezines or one Weblogs is by no means as costly as printing a print magazine, for example. All that needs to be done is to procure web space, which may even be financed through advertising or donations.

The advantage of new media in this form is that they are often more up-to-date than print editions. For example, there is often a so-called on websites Live ticker switched on, which forwards information to the corresponding website within seconds. This is particularly suitable for the transmission of daily news or sports reports.

They are also of a more recent nature audiovisual media. To a certain extent, the Internet is one of them if it is used as such, e.g. via Live stream. Above all, radio and television fall into this area. The term audiovisual media describes technical means of communication that address the human senses with the help of images and sound. The audiovisual media are constantly undergoing a development that is linked to technical progress.

The specialist medium

A final group to be introduced is that of the so-called Trade media. While the media are generally often used for entertainment, i.e. to pass the time, specialist media turn to the intellectual audience that shows an interest in scientific knowledge. Specialist media can also include print media such as specialist journals or scientific journals Online publications and CD-ROMs with scientific standards.

Specialist media have the following meaning: They are intended to inform professionals and those who are in training (trainees, students, etc.) about specialist topics and provide further training. These topics are delineated and on a specific one target group tailored. For example, there are frameworks for certain professional groups, e.g. doctors, engineers, lawyers, computer scientists or theologians. In contrast to other areas, the print version has proven itself for the trusses. There are also e-zines and online publications, but print versions are clearly more profitable. The German specialist media even have an interest group - the German trade press. This is specifically committed to the preservation of half-timbered structures, which, viewed as a whole, achieve lower sales than media created for leisure time, which are used for entertainment.

Specialized media are characterized by the fact that the Information formulated as neutrally as possible and are scientifically tenable. Those who refer to specialist media are usually on the safe side when they publish information. Specialized media work hand in hand with the science together and secure their results. Thus they create the basis for future research projects. They drive education in schools and universities and create new standards for the design of study programs, research projects and school lessons.

The above mentioned media reach different numbers of people. Some only refer to a small one Sphere of activitysuch as the local radio or a local weekly newspaper. Others appear nationwide, such as one of the larger newspapers and magazines. Television and the Internet are some of the greatest Range. Technical literature, on the other hand, is only dealt with in small groups. For this reason, some media that have a particularly large reach are also referred to as mass media. You reach people of different levels of education and of different ethnic and social origins.

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