Is morality a key to success in life

How good: Finland is number two!

Finland secured second place in the global Good Country Index, which was first published in June 2014. Good, is not it! It's all about the good of humanity and the planet.

Everyone knows that the term “das Guteste” does not exist in German. Nevertheless, according to the new Good Country Index, Finland is the “second best” country on the entire planet, just after Ireland. The index "is designed to measure how much good each country on earth contributes to the planet and to humanity."

The index is composed of 35 different data sets from the UN, the World Bank, the Basel Convention, the Global Footprint Network and other global non-governmental organizations and institutions. Finland has surpassed its Nordic neighbors Sweden, Norway, Denmark and Iceland, which finished in sixth, eighth, ninth and seventeenth, respectively.

The study's authors were independent policy advisor Simon Anholt and scientist Robert Grovers. “We live in a time when the effects of everything we do can be felt around the world. We have to start taking responsibility for these effects, ”says Anholt. "The Good Country Index is a tool that can help get this process going."

The good in "being good"

Finland, a country made up of 75 percent forest, was ranked 14th in the “Planet and Climate” category of the Good Country Index. Photo: Riitta Supperi / Keksi / Team Finland

But how is “being good” measured exactly? The index data is divided into seven categories: Wealth and Equality (Finland was number 3 here), Science and Technology (7), Health and Wellbeing (12), World Order (12), Planet and Climate (14), Culture ( 18) and international peace and security (53).

The records include humanitarian aid, the number of foreign students in the country, the number of Nobel Prize winners, and the export of creative goods and services. There are also negative indicators. You can drop a country's score. These include carbon dioxide emissions and the export of hazardous waste. In order to remove biases when comparing with smaller or poorer countries, most of the indicators of the Good Country Index have been calibrated in relation to GDP.

“What is a good country,” asks Anholt. “A country that manages to reconcile good governance in its own country with a real and constant contribution to the well-being of humanity and the planet.” Anholt sees the index as a catalyst that can help to bring issues “to the fore Agenda ”without making moral judgments

“It is time we stopped asking our government to live in a successful country,” he says. "We must demand to live in a good country, one that treats the rest of humanity and the planet with respect."

Everyone benefits!

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By Peter Marten, June 2014

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