How can I impress a celebrity

Celebrity Event Management 101: Everything There Is To Know

Celebrity event management is a lucrative industry ... for those lucky enough or working hard enough to become a part of it.

Have you already considered hosting a celebrity event? Then it's a good idea to do your market research and also understand what exactly it means to be a celebrity event manager.

In this article, we've done the heavy lifting for you, where we ...

  • take a close look at what a celebrity event manager does
  • How they differ from normal event managers
  • How you can become one (if you wish)
  • Where to Hire Celebrity Event Management Companies

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What is the Role of a Celebrity Event Management Company?

The job of a celebrity event manager can best be described as event management with steroids. It's everything that normal tour operators are used to, only much bigger and much more expensive.

As with a normal event manager, a celebrity event manager must ...

  • Communicate with a wide variety of people
  • Manage the marketing and promoting
  • Organize the logistics
  • Negotiate with venues and providers
  • Manage the security and risk assessment
  • Make sure everything is kept strictly confidential

At first glance, the qualifier “celebrity” doesn't seem to add much to the job description ... or does it?

Celebrity event management vs. "normal" event management

The management of a celebrity and the procurement of an event don't seem to be much different from dealing with the normal.

However, there are a few key differences to keep in mind if you want to work with high-profile clients who are used to being in the spotlight.

The general consensus among people who have worked with celebrities boils down to these five points:

  • It's easy to get caught up in the celebrity lifestyle hype. Do not do it.
  • Be extra careful with your customers' expectations. Because they are used to getting what they want.
  • Don't steal the limelight by soliciting public notices. It makes you look desperate.
  • Avoid gossip about your customers. It breaks trust and is bad for business.
  • Don't cut your prices just to get the customers. They can eventually afford it and will make you work for it too.

Popular celebrity event managers

A large number of celebrity event managers have to do with the numerous awards shows that their clients attend. But they also deal with extravagant weddings, birthdays and other celebrations.

We can see the key differences between celebrity event management and "normal" event management by looking at some of the best celebrity event designs.

1. Mindy Weiss

Mindy Weiss has hosted many corporate events but is known as one of the best wedding planners in the world. Her customers include, for example, Fergie, Ellen Degeneres and Gwen Stefani.

2. Colin Cowie

Colin Cowie is a celebrity event manager who specializes in decorating. He is a regular presenter on the Today Show and has worked with Kim Kardashian and Oprah Winfrey.

3. Sharon Sacks

Sharon Shacks is another famous event organizer who has worked with greats like George Clooney and Kanye West.

4. Yifat Oren & Stefanie Cove

Oren and Cove run celebrity event management company Party Slate, known for making golden tarts and flying orchids. You both worked for Anne Hathaway and Natalie Portman.

5. Marcy Blum

Marcy Blum specializes in floral decorations and exotic locations. She was im Architectural Digestmagazine and has worked for Kevin Spacey and LeBron James.

How to become a celebrity event manager

Due to the high standards that celebrities expect from their event managers, it can seem almost impossible to actually get your foot in the door of celebrity event management.

It takes a lot of experience working with premium clients. You have to be particularly well connected so that you also know the right people who can introduce you to the celebrities.

However, there are other ways that you can move in the right direction. You can volunteer for events that involve celebrities, such as: B. Awards ceremonies and sporting events.

At least the experience you get with volunteer opportunities like this will look good on your resume. But you may also be standing in front of your future celebrity customers. But you can also check out event management courses that specialize in celebrity events.

tip: Check out the job sites that list volunteer opportunities for celebrity events that you can apply for.

This is how a celebrity event management company can be found

Would you like to host a celebrity event, but becoming a celebrity event manager isn't exactly your thing? Then the services of a recognized specialist must be used.

Let's take a look at some of the most famous celebrity event management companies on the international scene. It is worth noting that, of course, these companies know what to charge for their work.

1. Bassett Events

Bassett Events has an impressive track record of hosting fundraisers, weddings and private parties. Her clients include none other than Snoop Dogg, who also commissioned her to design his event.

2. MKG Marketing

MKG Marketing is a company that specializes in private events for celebrities like Janet Jackson and Jessica Simpson. You've also worked on product launches for companies like Ray-Ban.

3. David Tutera

Behind the name David Tutera is a large team that procures weddings with celebrities. Tutera herself is an award-winning wedding dress designer and even hosts his own TV show.

4. A perfect event

A Perfect Event is the company of celebrity event manager Debi Lilly who runs a boutique that sells floral decorations. She has worked with celebrities like Oprah Winfrey and brands like Luis Vuitton.

5. Rafanelli Events

Rafanelli Events is one of the most successful celebrity event management companies on our list. They host over 100 events for the Clintons and Obamas each year.

6. Quintessentially Events

Quintessentially Events is an international celebrity event management company. They have established themselves as the market leader for weddings, corporate events and private events since 2005.

7. Wonderland

Wonderland describe themselves as a creatively driven experimental event management company. They specialize in everything from travel and technology to luxury and retail events.

8. Eventive Marketing

Eventive marketing falls under the category of blue chip corporate event management companies. You don't work with individual celebrities, but with brands like HBO and T-Mobile.

Billetto is a ticket sales platform that helps you plan, promote and host your events. Create a page for your event and sell your first tickets in under 5 minutes!

Can you really afford it

There are many celebrity event managers you can hire if you want to attract some famous people to the next event.

The question is how much budget should be expected. The ones we described above are celebrities in their own right, after all. And their customers like to shower with cash for their services.

Anyway, what you can do is try to get your foot in the proverbial door to celebrity events. One way is to volunteer for existing events that you know certain celebrities are involved in.

If this does not work, you can always research the people and companies that we have dealt with in this article. See what ideas you can steal and imitate, even if you are on a tight budget.

Do you have any experience with celebrity events? Write us a comment and share your experiences!

Category: Event PlanningTags: Agencies, Event Management, Celebrities