Who is the PepsiCo owner


Trademark Lexicon

At the turn of the century there were innumerable soft drinks in the USA, which were brewed from a wide variety of ingredients and which often also had medicinal effects or at least were supposed to have. The best known was Coca-Cola. In 1894, Caleb Davis Bradham (1867-1934), a pharmacist from New Bern / North Carolina, brought a pepsin drink onto the market that was supposed to help against indigestion. In addition to water, carbon dioxide and sugar, vanilla, cola nuts and pepsin, an enzyme from human gastric juice, were the main ingredients. In 1898 he renamed the drink, initially called Brad's Drink, Pepsi-Cola, and in 1902 he founded the Pepsi-Cola Company in a back room of his pharmacy.

The success was initially rather modest. When sugar prices exploded in the early 1920s, Bradham offered his company to the Coca-Cola Company for sale in vain. In March 1923, the Pepsi-Cola Company finally had to file for bankruptcy. The new owner was the New York punter Roy Megargel, who founded the Pepsi-Cola Company in the US state of Virginia and relocated the company headquarters to Richmond, Virginia. However, Megargel didn't have a happier hand either. In 1931 Pepsi went bankrupt again and Coca-Cola refused to take over again. The next owner was Charles Guth (1876 - 1948), who owned several confectionery chains and soda bars on the American east coast. He re-established the Pepsi-Cola Company for the third time, this time in Delaware; the company headquarters has now been settled in Long Island City / New York. Guth removed the pepsin from the recipe and geared himself more towards the taste of Coca-Cola, which, as expected, soon led to legal disputes. In 1933, however, he too tried to sell Pepsi to Coca-Cola - again in vain.

In the face of impending doom, Pepsi sparked a merciless price war that soon began to pay off. Pepsi-Cola was offered in bottles twice the size of Coca-Cola for the same price, a powerful argument that nobody could ignore during the Great Depression. In 1939 Walter Mack (1895 - 1990) took over the reins of Pepsi, and with him the "war" between Coca-Cola and Pepsi-Cola began, which continues to this day. The two opponents covered each other with lawsuits, made fun of their opponents in advertising, instigated new price wars and tried to harm each other wherever they could. In 1941 the Pepsi-Cola Company went public on the New York Stock Exchange; In 1948 the company's headquarters were also relocated to New York City. In 1951, the Henninger Brewery Frankfurt / Main received the first license to fill, distribute and sell Pepsi-Cola in Germany.

In 1965 the Pepsi-Cola Company merged with the Texan snack manufacturer Frito-Lay (Cheetos, Cracker Jack, Doritos, Fritos, Lay's, Rold Gold, Ruffles, SunChips, Tostitos), which led to the establishment of the holding company PepsiCo Inc. Later came fast food restaurants (1977 Pizza Hut, 1978 Taco Bell, 1986 Kentucky Fried Chicken), beverage manufacturers (1985 7-Up International, 1998 Tropicana, 2000 Quaker Oats / Gatorade, 2005 Punica, 2016 Kevita), new beverage brands (1984 Slice , 1995 Aquafina, 1998 Storm) and the Israeli sparkling water manufacturer SodaStream (2018). In 1970 PepsiCo moved its headquarters from New York City to Purchase / New York.

From 1974 Pepsi-Cola was also sold in the Soviet Union; it was the first western product ever to be officially marketed there. It was bottled in a factory in Novorossiysk on the Black Sea. In return, PepsiCo was allowed to sell original Russian vodka from the Stolichnaya brand in the USA. Pepsi-Cola was also bottled and sold in other Eastern Bloc countries such as Poland and the GDR from the 1970s.

In 1995, PepsiCo merged its fast food chains Pizza Hut, Taco Bell and KFC (Kentucky Fried Chicken) under the name PepsiCo Restaurant International and then went public as of 1997 as Tricon Global Restaurants. In 2002 Tricon was named in Yum! Brands renamed (after the Tricon ticker symbol YUM; YUM also stands for the English word »yumyum« = delicious).

Like Coca-Cola, Pepsi-Cola is now available in numerous different variants (Diet / Light, Caffeine Free, Cherry, Vanilla, Lime, Max, One, Twist, Next). PespiCo also produces various other soft drinks (including Aquafina, Florida Boy, Frappuccino, Frisco, Gatorade, Mirinda, Mountain Dew, Mug Root Beer, Propel Fitness Water, Punica, Quaker Milk Chillers, Schwip-Schwap, Sierra Mist, Slice, SoBe , Teem, Tropicana Pure Premium, 7-Up), partly also for other companies (Ben & Jerry's Milkshakes, Dole Juices, Lipton Iced Tea, Starbucks DoubleShot).

PepsiCo brands (selection)

© 2021 Toralf Czartowski | Texts: Toralf Czartowski
Photos: Pixabay, Unsplash, Public Domain, T. Czartowski

© 2021 Toralf Czartowski
Texts: Toralf Czartowski
Photos: Pixabay, Unsplash, Public Domain,
T. Czartowski