What habits make you an innovative person

10 tips to help you create an innovative corporate culture

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Using Nokia as an example, we have shown in recent weeks that organizational culture is an important factor in keeping a company innovative. But developing an innovative culture is possibly the most difficult challenge a company can face. At the same time, however, this undertaking is probably themost important condition to be sustainably successful in the modern business world. That is why in this article we have compiled a list of criteria that make up an innovative corporate culture.

The basic requirements for innovation in the company

There are three specific prerequisites that make innovations easier (or even possible) for a company. The motivation of employees to be innovative and the introduction of innovation practices - the active management of innovation processes - are the aspects that have a strong interaction with the Corporate culture.

Enough resources

A company needs time, people and funds to innovate. For this reason alone, it is absolutely important that managers support and drive the innovation efforts themselves.

motivation all Employee

Innovation does not come from the lonely genius in his little room. It usually arises from the combination of existing ideas and skills to create something new. Therefore, all employees are important for this process. Ideas have to flow between the departments, an exchange has to take place. To achieve this, however, employees must also be motivated to think creatively, work and exchange ideas. It is therefore up to managers to create motivating framework conditions in which creativity is not only permitted but also desired. This requires visionary leadership who recognizes the benefits of innovation and makes employees aware of it, who creates an environment in which they can work creatively and who praises and celebrates successful innovations.

Active innovation management

A company needs tools for the systematic planning and control of innovations. Because a good idea can also come about by chance, for example while walking, at the water dispenser or at lunch. But such ideas are fleeting and quickly go away. Defined processes are required that make it possible to pour them into concepts and turn them into marketable products. Innovation consists of several phases, each of which calls for different strengths. It makes all the more sense to use the various strengths of employees systematically in this process.

You can train creativity!

Creativity is the source of innovation. And it is not a feature of individual gifted people. Everyone can be creative - you can train and encourage that. This includes, for example, reducing negative thought patterns that inhibit creativity. Many people develop this subconsciously. Special skills can also be promoted. The restructuring of information, lateral thinking or changing the perspective, the openness to new things.

There are also easy-to-use creativity techniques that you can bring into the company. These include well-known methods such as brainstorming and the mind map, but also less well-known tricks such as the 6-3-5 method, the Walt Disney strategy or the headstand technique. One can also become aware of the course of the creative process.

Genius is 1 percent inspiration and 99 percent perspiration. Accordingly, a genius is often merely a talented person who has done all of his or her homework.

Thomas A. Edison

10 tips with which you can create an innovative corporate culture

Innovation is more than just creativity. The search for innovation is about finding solutions that others have not yet thought about. For this, creative work and experiments must be possible, creative people and ideas in the company must be brought together and an exchange must take place that leads to an innovation process.

A creative work environment is multifaceted and must be promoted and promoted by the management. Some essential aspects:

1. Management must support innovation.

It should encourage employees to be creative and take risks. It also has to accept repeated failure as a possibility and plan it into the innovation process. The company's error culture must not frighten employees.

2. Employees need autonomy and freedom of choice.

People are more creative when they have the freedom to manage their own behavior and make decisions. In contrast, people are more hesitant and more cautious when they feel constantly observed, judged, or controlled.

3. The company needs an innovative spirit.

On the one hand, this means that management recognizes and propagates the value of innovation; On the other hand, there is also the need for specific ways of thinking and working as well as habits in the company, in the teams and be promoted in the individual employees.

4. Diversity in the company is also a driver of innovation.

Companies with many different ethnic and cultural dimensions have more perspectives and perspectives than those with a more homogeneous workforce.

5. Innovation has to be celebrated!

Creative thinking and risk-taking should represent values ​​for the company. Inspired employees and teams and employees who know the benefits of innovation are ready to break new ground and think outside the box.

6. There must be places in the company where you can be innovative.

Employees need time and space to experiment and think. For this, you can also declare extra physical space in the company that is used for innovation.

7. It should be fun to work in the company.

Of course, other incentives can also be effective in encouraging creativity. But having fun at work is one of the strongest drivers of creativity. The big high-tech companies like Google and Apple in particular are living this out today.

8. The activities should be interesting and intellectually challenging.Those who are actually interested in their work are also more likely to be creative.

9. Ideas have to be exchanged and linked.

You shouldn't know any departments. Because if the same people are always working on the same projects, operational blindness will develop over time. It is worthwhile when someone looks at a problem with fresh eyes and applies ideas "from outside" to them. In addition, the most ingenious inventions usually arise from the combination of already existing ideas. Apple's products are fine examples of this. In order to facilitate the exchange, suitable opportunities for cross-departmental work must be created.

10. Innovation needs processes that turn ideas into products.

Ideas shouldn't fizzle out and processes are needed to unleash their potential. But be careful: too many standards, rules and guidelines are often innovation killers. You also need to avoid spending too much time on bad ideas - and that's a fine line to walk.

Building an innovative corporate culture can be a lengthy change process. But it's worth it to stay competitive in the long term. We know that an innovative corporate culture has many other aspects and that you can go into much more depth than in this article. We would be interested in: Which aspects do you find most important?

Christoph Erle

My name is Christoph Erle and at Management Circle I am responsible for the blogs on human resources, banks, the energy industry and retail brands. As a long-time friend of the Internet and a content marketing specialist, I didn't want to miss the chance to support a well-known organizer in setting up an online presence. I hope to provide you with helpful content here and to meet you soon online or at one of our events.

  1. Dear Christoph Erle,
    a great contribution that you have written here - my respect. I enjoyed reading it, was able to gather a lot of thought and would be delighted if we could exchange more intensively and personally on this topic of 'innovation'. Greetings from Hamburg!
    Jens Kabisch

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