How do I get Demandware Certification

IT for marketing

With the acquisition of Demandware, Salesforce expands its cloud portfolio. The Software-as-a-Service (SaaS) specialist currently offers its customers various applications for certain areas of customer management: Sales Cloud, Service Cloud, Marketing Cloud and Analytics Cloud. With Demandware, there is now a commerce cloud. For Salesforce, it is the largest acquisition in the company's history. In the summer of 2013, the SaaS specialist put $ 2.5 billion on the table for the takeover of ExactTarget, a provider of a cloud-based marketing platform. Salesforce and Demandware executives assume that the $ 2.8 billion deal will be closed by August 2016.

Demandware was founded in 2004 by Stephan Schambach after he had given up the CEO position at Intershop a year earlier. The cloud provider went public in 2012 and currently employs around 600 people. Demandware posted a loss of $ 11.7 million in the first quarter of this year, after a deficit of approximately $ 5.2 million in the same period last year. Revenue grew 33 percent to $ 67.1 million in the first three months of the year compared to the first quarter of 2015. Demandware's customers include brands such as Jack Wolfskin, Adidas, Puma and GoPro.

Salesforce expands portfolio with Commerce Cloud

With the acquisition, Salesforce can add functions for e-commerce and order management to its cloud platform. In addition, with the demandware applications, classic customer processes at the point of sale (PoS) and in stores can be backed up with software for more efficient processing. The new Commerce Cloud will enable companies to network with their customers in a new way, according to the Salesforce management. In addition, Demandware customers received new opportunities with the additional Salesforce cloud offerings for sales, marketing and service.

  1. CRM in practice
    In the study, the authors questioned many aspects of satisfaction and classified them into different sectors based on their rating and relevance.
  2. CRM in practice
    Above all, the usability of the CRM solutions as well as their mobile applicability are the important issues in the near future from the perspective of the user companies.
  3. CRM in practice
    Many user companies still have problems with the acceptance of the CRM solution used - a constant issue for many years.
  4. CRM in practice
    Many companies see deficits in mobile CRM use and want to invest in this area accordingly.

In a report on the market for digital commerce solutions from March this year, Gartner placed Demandware in the leader quadrant, just behind Oracle, SAP Hybris and IBM. The analysts particularly emphasized the good reputation of the provider and the satisfaction of the customers. Demandware is therefore able to offer a reliable commerce platform that is regularly updated with additional functions.

As part of the Salesforce cosmos, the opportunities increased, especially with larger companies, says Tom Ebling, CEO of Demandware, describing the background to the deal. It could also accelerate the geographic expansion of your own cloud business. The company has just started in countries like Japan and Italy, said Ebling, but there are a number of regions in which Demandware is currently not yet active.

Alex Dayon, Salesforce's chief product officer, said the acquisition gave customers better insights into their own businesses. An integrated range of customer relationship management functions (CRM) and a commerce engine are particularly important for the most complete possible view of the individual customer.

Salesforce is stabilizing ...

After Salesforce had been in the red for years and was repeatedly traded as - albeit an expensive - takeover candidate, the cloud pioneer now seems to be stabilizing. According to unconfirmed reports, Microsoft tried to take over Salesforce a year ago. Allegedly, the negotiations failed because of the price. Microsoft offered $ 55 billion, while Salesforce asked for $ 70 billion.

In May, the Salesforce executives presented a good balance sheet for the first fiscal quarter of their 2017 fiscal year. Sales improved compared to the same quarter last year by 27 percent from 1.51 to just under 1.92 billion dollars. For the full year, Salesforce management now expects revenues of around $ 8.2 billion. The bottom line was a profit of almost $ 38.8 million in the most recent quarterly balance sheet. A year ago, Salesforce had posted a small plus of a good four million dollars in the same place.

... and wedges against SAP and Oracle

Marc Benioff, Chairman and CEO of Salesforce, spoke of the best first fiscal quarter in the company's history. You are in a good position for another successful year. But that is also due to the inability of the competitors. One of the reasons why Salesforce does such good business in the cloud is because Oracle and SAP have failed with their cloud approaches, Benioff attacked the competitors head-on. Both software companies are not in a position to master the necessary transformation that is necessary for this. Salesforce will therefore continue to lose market share from SAP and Oracle in the future, announced the Salesforce boss.

Benioff's forecast could well be right, as a look at the latest market figures shows. At the end of May, Gartner market researchers presented a report on the development of the global CRM business for 2015. Accordingly, the market volume amounted to a total of 26.3 billion dollars, an increase of 12.3 percent compared to the previous year (23.4 billion dollars). Once again, the big winner was Salesforce.

The cloud provider increased its CRM sales by a good 21 percent to 5.17 billion dollars, cementing its leading position in the market. The former market leaders SAP and Oracle follow at a considerable distance. The German software company grew by just 0.6 percent to $ 2.68 billion, Oracle even complained that CRM sales had shrunk by 3.4 percent to $ 2.05 billion. With market shares of 10.2 percent (SAP) and 7.8 percent (Oracle), both software companies have already lost touch with the front-runner Salesforce - market share 19.7 percent.

Nothing about that should change anytime soon. The global CRM market is primarily driven by the business with cloud applications, said Julian Poulter, Research Director at Gartner. SaaS sales increased by 27 percent last year, while the business with classic on-premise software licenses shrank by one percent.